Chinese Basketball Association (CBA), a privately owned organization headquartered in China, was founded in 1956 and employs approximately 10 individuals. The association reported $569,780.00 in revenue as of 2023 and functions as a tier 3 media tech buyer. Its primary role is serving as the governing body for basketball in China.
Beijing secured the hosting rights for the FIBA Intercontinental Cup for three consecutive years from 2026 to 2028, an announcement made on June 12, 2026. This marks the return of a top-tier global basketball tournament to the Chinese capital since the 2019 FIBA Basketball World Cup. Previously, on December 31, 2025, the Chinese Basketball Association (CBA) officially announced its latest women's basketball training camp roster, including Liu Yutong, Li Yueru, and Han Xu, while notable players Li Meng and Wang Siyu were absent. This followed NBA Commissioner Adam Silver's confirmation on October 12, 2025, that the NBA plans to expand its footprint in mainland China beyond Macau, hinting at multiple events across the country to grow the sport’s presence. Earlier, on October 9, 2025, the NBA signed a multi-year deal with the CBA. Commissioner Silver described the agreement as a "transformational partnership" designed to help China’s next generation of elite basketball players develop professionally.
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Chinese Basketball Association (CBA) offers 2 products in the media and telecoms services and sports industries. Chinese Basketball Association (CBA)'s product portfolio comprises of search, social, and retail media and ball sports.
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Chinese Basketball Association (CBA)'s revenues were less than $1M in 2024. Caretta Research has split Chinese Basketball Association (CBA)'s revenue into 2 different product categories, the largest of which is basketball. For full access to Chinese Basketball Association (CBA)'s revenue breakdown subscribe to Caretta Portal.
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Chinese Basketball Association (CBA) has suppliers like Unilumin Group.
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Chinese Basketball Association (CBA) sells broadcasting rights of its basketball competitions to 5 companies globally, covering 3 countries. Chinese Basketball Association (CBA)'s rights holders include Sportradar and Migu Culture and Technology Group. Chinese Basketball Association (CBA) currently holds broadcasting rights for sports competitions including badminton.
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