Chola Contravisual

Chola Contravisual, a privately owned entity headquartered in Peru, was founded in 2015 by Quechua-descendant women and filmmakers. With approximately 10 employees, the organization reported $442,632.0 in revenue as of 2024. The company specializes in content rights, functioning as an autonomous transfeminist media collective and audiovisual arts organisation based in the Andean region of Peru, primarily operating across Huancayo, Ayacucho, and Huancavelica. It focuses on decolonial, anti-racist, and queer media production, challenging Eurocentric structures and addressing gender-based violence. The organization utilizes community-grounded frameworks to reappropriate historically derogatory terms and amplify narratives centered on indigenous, mestiza, and gender non-conforming identities. Its portfolio includes digital content, short films, music videos documenting regional artists, and independent internet programs, such as the series Mejor chola que mal acompañada. Financed through collaborative networks, independent fundraising, and artistic commissions, the group structures its platform to coordinate decentralized educational workshops, manage cultural events, and distribute content focused on social transformation and ancestral spiritual traditions.