Chola Contravisual

Chola Contravisual, a privately owned company headquartered in Peru, was founded in 2015 and operates with an estimated 10 employees. The company specializes in entertainment content rights. Functioning as an autonomous transfeminist media collective and audiovisual arts organisation, it primarily operates across Huancayo, Ayacucho, and Huancavelica in the Andean region of Peru, having been founded by Quechua-descendant women and filmmakers. The collective focuses on decolonial, anti-racist, and queer media production, challenging Eurocentric structures and addressing gender-based violence. It utilizes community-grounded frameworks to reappropriate historically derogatory terms and amplify narratives centered on indigenous, mestiza, and gender non-conforming identities. Its portfolio includes digital content, short films, music videos documenting regional artists, and independent internet programs, such as the series Mejor chola que mal acompañada. Financed through collaborative networks, independent fundraising, and artistic commissions, the group structures its platform to coordinate decentralized educational workshops, manage cultural events, and distribute content focused on social transformation and ancestral spiritual traditions.