Cinema XXI, also known as PT Nusantara Sejahtera Raya Tbk, is a Publicly Owned company headquartered in Indonesia. Founded in 1987, the company employs approximately 1,400 individuals and reported $359.8M in revenue as of 2024. Functioning as a tier 1 media tech buyer, it operates as Indonesia's largest cinema chain with over 35 years of experience in the film exhibition industry. The company maintains an extensive network of 262 locations and 1,374 screens across the archipelago as of late 2025, focusing on providing high-quality amenities and advanced cinematic technology. It is listed on the Indonesia Stock Exchange under the ticker CNMA. Cinema XXI offers three primary theater tiers—Deluxe, The Premiere, and IMAX—designed to cater to various consumer segments from affordable entertainment to luxury, premium viewing experiences.
An article published on March 30, 2026, detailed Cinema XXI's historical strategies and leadership, featuring an interview with Suryo Suherman who recalled the company's navigation through the 1998 Asian financial crisis after joining the family business. Previously, on March 4, 2026, Cinema XXI reported revenues of IDR 5.9 trillion for 2025, alongside a net profit of IDR 776.2 billion and EBITDA of IDR 1.8 trillion. As of December 31, 2025, the company operated 267 cinemas with 1388 screens across 56 cities and 30 regencies in Indonesia. In February 2026, its 'The Premiere' luxury cinema brand launched 'm.dining,' a new feature allowing patrons to order food and beverages directly from their smartphones without leaving their seats. This followed the December 2025 official opening of its first cinema in Tuban Regency, East Java, located at Citimall Tuban, under its corporate entity PT Nusantara Sejahtera Raya Tbk (CNMA).
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