Coley Porter Bell is a privately owned advertising, marketing, and media agency operating as part of WPP, headquartered in the United Kingdom, with operations in London and New York. Founded in 1978, the agency employs approximately 50 individuals. The company specializes in global branding, offering brand strategy and identity development for multi-national businesses and other organizations. The agency's work includes reinvigorating brand strategy and identity for clients such as Martin Guitar, executing a rebrand of 10,000 packaging SKUs for Tesco, and refreshing brand purpose and evolving identity for Boots. In collaboration with Ogilvy, it shaped a new brand platform for LEGO. Other clients have included AWSOM, Mr Kipling, Post Office, BAE, Amex, Coutts, Nationwide (US), Merck, Oxo, British Gas, Shell, Lonza, Laurent Perrier, Aldo, and F1. Coley Porter Bell applies strategic rigor, leverages global talent, and utilizes technology, aiming to provide a personalized and collaborative experience that includes creative strategy and strategic creative. It combines craft with an understanding of contemporary technology to deliver brand solutions.