Colossyan, a privately owned US company founded in 2020, develops generative AI technology for video creation. Employing approximately 50 people, the company's primary focus is providing AI-powered video production tools to Learning & Development creators. Colossyan's platform allows users to generate videos from text prompts, eliminating the need for traditional filming equipment and actors. In 2023, the company's revenue was less than $10 million.
Colossyan announced that PowerPoint for Mac now allows users to export presentations as videos, citing that video retains 95% of a message compared to 10% from text. On an unrelated note, Colossyan addressed a recent Salesloft Drift security incident, stating that an internal review was initiated and critical vendors, including HubSpot, were contacted to assess potential exposure. Colossyan also highlighted the use of video translation services to create multilingual training programs and marketing materials, emphasizing the ability to reach a global audience. Furthermore, Colossyan detailed how AI video creation is transforming content production, enabling the creation of personalized, high-quality demo videos using AI avatars, screen recordings, and automated translation, significantly reducing production time and costs. This AI-powered approach allows for the creation of localized videos from a single source, such as turning one training deck into ten localized videos quickly.
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