Commercetools, a privately owned company founded in 2006 and headquartered in Germany, employs approximately 650 people. Its primary business is software development, specifically a cloud-based e-commerce platform. This platform allows businesses to build and maintain online stores and interact with customers through various channels such as mobile applications, social media platforms, and online marketplaces.
On April 23, 2025, commercetools announced that Lallemand selected commercetools to develop its digital commerce platform for its North American Baking business unit. There are two approaches to migrating from a monolithic platform to a composable stack: a big bang approach or a strangler pattern. Commercetools offers collaborative buying features, combining flexible roles with structured permissions and business units to ensure security, scalability, and compliance. An article discusses composable businesses, defining them as applying modularity and flexibility principles to organizational structure and mindset. An upcoming event, Elevate 2025, focuses on commerce insights, strategy, and innovation.
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commercetools offers products in the enterprise tech industry. commercetools's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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