Commercetools, a privately owned company founded in 2006 and headquartered in Germany, employs approximately 650 people. Its primary business is software development, specifically a cloud-based e-commerce platform. This platform allows businesses to build and maintain online stores and interact with customers through various channels such as mobile applications, social media platforms, and online marketplaces.
Commercetools experts discussed how retailers can use intelligent unified commerce designed for human and AI-driven buyers. This session included real-life examples, product demos, and actionable insights. A separate announcement highlighted a unified commerce solution that aims to provide a seamless in-store experience comparable to online experiences, emphasizing effortless returns and a functional checkout process. Another announcement focused on how artificial intelligence is evolving in commerce, noting a shift from AI as a supplementary tool to AI as a core operational component. Finally, a report detailed the impact of inventory management on customer experience, citing that out-of-stock issues contribute to 15-23% of online shopping cart abandonment.
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commercetools offers products in the enterprise tech industry. commercetools's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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