Confederação Brasileira de Rugby

CBRu, also known as Brazilian Rugby Union, is a state-owned organization headquartered in Brazil. Founded in 2010, the company, which reformed its statutes in that year from the Brazilian Rugby Association (ABR) to implement a professional management model based on corporate governance, employs approximately 170 individuals and reported $12.4M in revenue as of 2023. Functioning as the national governing body for rugby in Brazil, its main products include sports tickets, merchandise, and sponsorships. The organization promotes the formation of Brazil's national rugby teams across both Sevens and XV modalities, and it organizes nationwide club competitions such as Super 8, Taça Tupi, and the Rugby Sevens Circuit. Furthermore, CBRu leads professional development for refereeing and technical and physical preparation, while also promoting the sport by encouraging rugby practice in schools and social projects. With Brazil designated a strategic priority for investment by World Rugby, CBRu's objectives include developing national teams, organizing competitions, and promoting the sport across the country. The organization receives sponsorship from various entities, including Bradesco as its master sponsor, along with major sponsors such as Topper, Outback Steakhouse, Heineken, JAC Motors, Cosan, and Unilever (through Dove Man Care and Kibon). Official sponsors include CCR, Alupar, Cemig, Cultura Inglesa, Brookfield, BR Properties, and Localiza. Additionally, CBRu partners with suppliers and supporters like Integral Medical, 55social, Ace Travel, Fortify, Deloitte, JExperts, and Exact Target, and works with Brazil's Ministry of Sport.