Creative Artists Agency, also known as CAA, is a privately owned entity headquartered in the US. Founded in 1975, the company operates as an entertainment and sports agency with approximately 3620 employees. It provides services as entertainment providers, specializing in global expertise across filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy.
Digital creator and stand-up comic Nigel Ng, known online as Uncle Roger, signed with Creative Artists Agency (CAA) for representation on July 23. Ng, who has over 26 million social media followers, is recognized for his food-focused observational satires. Previously, on July 22, CAA expanded its UK-based creators division by hiring Elle Skinner from Free Focus Management. Skinner joined the London office as an agent, focusing on representing digital-first talent and advising creators on business development. This followed an earlier development on July 13, when Meta disabled its newly launched Muse AI image generator. CAA, alongside Hollywood's largest performers' union SAG-AFTRA, had criticized Meta's tool for its automatic opt-in policy for public Instagram accounts, citing concerns over consent and privacy.
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