Critical Mass

Critical Mass, a privately owned company headquartered in Canada and a part of Omnicom Precision Marketing Group, operates with approximately 1,800 employees across 13 global offices, specializing in advertising services. The company provides full-service digital capabilities, focusing on customer experience and leveraging new technologies for its clientele. Critical Mass works with brands such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, and Johnson & Johnson, supporting them in developing connected digital ecosystems and experiences. This is achieved by gaining deep consumer insights and orchestrating data, AI, design, media, and tech stacks.