Crossfade Design, a privately owned US-based company founded in 2011, provides audiovisual (AV) systems integration services. Employing approximately 10 people, the company offers comprehensive solutions encompassing conceptual design, animations, renderings, scheduling, budgeting, procurement, and installation. In 2023, the company's revenue was less than $1 million.
Crossfade Design created a permanent 140-foot fat-beam display at the Rocket Arena in Cleveland, Ohio on an unspecified date. The installation used GLP’s MAD MAXX CW LED fat-beam searchlights. Separately, Crossfade Design provided lighting design for Janet Jackson’s Together Again tour. Eric Wade, Creative Director and Vice President of Crossfade Design LLC, implemented a lighting rig featuring Martin MAC One fixtures, supported by PRG. This was used for the US leg of the tour, and PRG UK and North America collaborated to provide a 360-degree production package for the subsequent UK and EU tour dates. There is no information provided about Crossfade Design's involvement in Kid Rock's concert at Little Caesars Arena.
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