Crossfade Design is a privately owned company headquartered in the US, founded in 2011, with approximately 10 employees, and reported $1.1M in revenue as of 2023. It operates as a tier 3 media tech buyer. The company functions as a US-based audio visual (AV) systems integrator, offering turnkey solutions that encompass conceptual design, animations, renderings, scheduling and budgeting, procurement services, and installation.
Crossfade Design created a permanent 140-foot fat-beam display at the Rocket Arena in Cleveland, Ohio on an unspecified date. The installation used GLP’s MAD MAXX CW LED fat-beam searchlights. Separately, Crossfade Design provided lighting design for Janet Jackson’s Together Again tour. Eric Wade, Creative Director and Vice President of Crossfade Design LLC, implemented a lighting rig featuring Martin MAC One fixtures, supported by PRG. This was used for the US leg of the tour, and PRG UK and North America collaborated to provide a 360-degree production package for the subsequent UK and EU tour dates. There is no information provided about Crossfade Design's involvement in Kid Rock's concert at Little Caesars Arena.
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