Disguise, also known as Disguise Systems, is a privately owned company headquartered in the UK, founded in 2012, and employs approximately 320 individuals. It reported $85.9M in revenue as of 2024. The company specializes in graphics and functions as a provider of live events solutions and virtual sets.
Video specialists Universal Pixels recently employed Disguise GX 3 media servers to drive a responsive visual system for musician Dave's UK tour, enabling eight moving, tracking LED screens to dynamically shift position and orientation throughout performances on April 20, 2026. Previously, on April 19, Disguise released its GX3+ hardware at NAB 2026, which the company positioned as a development for high-end virtual production and live playback workflows. This followed Sony's announcement on April 14, introducing an integration plugin for its XYN spatial capture solution. The plugin allows high-quality 3D computer graphics assets generated by XYN technology to be utilized within Disguise environments for virtual production, integrating into Designer workflows to improve efficiency and enhance expressive capabilities in in-camera VFX production using LED walls.
Disguise offers 5 products in the media tech industry. Disguise's product portfolio comprises of graphics and media managed services.
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Disguise's revenues were less than $100M in 2024. Caretta Research has split Disguise's revenue into 4 different product categories, the largest of which is graphics rendering servers. For full access to Disguise's revenue breakdown subscribe to Caretta Portal.
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Disguise's customers primarily consist of retail Luxury Goods and Jewelry and hospitality companies. Examples of Disguise's customers include China Media Group, Louis Vuitton and MGM Resorts International. Disguise has partners like BendedPix.
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