Disguise

https://www.disguise.one/en/
https://www.linkedin.com/company/disguise-/

Disguise, also known as Disguise Systems, is a privately owned company headquartered in the UK. Founded in 2012, with an estimated 320 employees, Disguise reported $85.9M in revenue as of 2024. The company specializes in graphics, operating as a provider of live events solutions and virtual sets.

2024 Revenue

Founded

2012

Headcount

313

Headquarters

Primary Segment

Graphics

Ownership

Privately Owned

Deployments

121

News Summary:

On March 12, 2026, Disguise highlighted how its X1 system enhances workflow flexibility and portability across complex productions featuring diverse screen setups and locations. Previously, on March 10, 2026, the company released its "Live Events Outlook 2026," an annual publication offering insights into trends shaping live entertainment, from real-time content to visual experiences. This outlook is featured within the inaugural edition of the Disguise Magazine, which launched exclusively at ISE 2026 on February 16, 2026. The annual publication aims to spotlight ideas, trends, and individuals influencing the future of immersive and live entertainment, incorporating industry insights, community voices, and analysis across four key themes. Earlier, on February 12, 2026, Disguise provided technology for the revival of "Terhal," an immersive show by theatre company Dragone. This ambitious production, which first launched in Saudi Arabia in 2023, features 120 performers across two massive stages.

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Disguise offers 5 products in the media tech industry. Disguise's product portfolio comprises of media managed services and graphics.

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Disguise's revenues were less than $100M in 2024. Caretta Research has split Disguise's revenue into 4 different product categories, the largest of which is graphics rendering servers. For full access to Disguise's revenue breakdown subscribe to Caretta Portal.

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Mar

16th

2026

18:30

Fan Engagement Outlook 2026

The new fandom landscape In the latest edition of Disguise Magazine, we explore the rise of fan engagement around the world. As audiences increasingly seek more immersive experiences, they are also expecting venues and artists to elevate the level of interactivity they offer, creating opportunities for fans to actively participate rather than simply observe.

Disguise

Mar

12th

2026

18:30

Emerging Tech, B2B Tag

7 projects made more flexible with X1

Working across productions of different scales - each with unique screen set ups, and in different locations - can be complex. So having full flexibility when it comes to your workflow while keeping portability front of mind matters more than ever before.

Disguise

Mar

10th

2026

18:30

Live Events Outlook 2026

Unlocking the next era of live entertainment. In our new, annual magazine, we uncover the trends and insights shaping live entertainment in 2026 and beyond, from the rise of real-time content, to where live events and visual experience is heading next.

Disguise

Feb

16th

2026

18:30

New Offerings, Emerging Tech

The first edition of Disguise Magazine launches exclusively at ISE 2026

At ISE, we launched the first edition of the Disguise Magazine, a new annual publication created to spotlight the ideas, trends and people shaping the future of immersive and live entertainment. Inside the first edition The inaugural edition of Disguise Magazine brings together industry insight, community voices and forward-looking analysis across four defining themes shaping media and entertainment today.

Disguise

Feb

12th

2026

18:30

Emerging Tech

How Terhal by Dragone was given a tech-driven revival with help from Disguise

Terhal, an immersive show by theatre company Dragone, is an ambitious production that brings together 120 performers across two massive stages. First launched in Saudi Arabia in 2023, it represented something entirely new for the region and became an unprecedented success for the company.

Disguise

Feb

12th

2026

18:30

Emerging Tech

Pioneering tech-led experiences in the Middle East: the rise of A Loud Minority

It’s not every day you meet a co-founder like A Loud Minority’s Karl Jenkins. Not only did he work on the Lord of the Rings films while completing his degree in Performing Arts Management, he also spent ten years touring the globe with Cirque du Soleil.

Disguise

Feb

12th

2026

18:30

Emerging Tech

Disguise Opens 8,000-Square-Foot Experience Center and Office in Atlanta

Disguise has opened a new 8,000-square-foot office and Experience Center in Atlanta, created as an open, hands-on space for the creative community to test, learn and build real-world skills. Designed for creators, technologists and production teams, the center offers access to the same real-time technology trusted on the world’s biggest concert tours and live productions.

Disguise

Oct

9th

2023

18:30

Argo Visual deliver world-class show for G20 heads of state to mark Indonesia’s presidency

The handing over of the presidency for the G20 international economic forum is always a prestigious affair, marked by a gala hosted by the state that is finishing its term overseeing the group. As Indonesia closed out their year-long presidency, they turned to projection mapping experts Argo Visual to put on a vibrant and immersive show using disguise vx4 and 4x4pro servers.

Disguise

Oct

2nd

2023

18:30

disguise Cloud brings Mirror Mirror experience to Adelaide

A magical space to explore A playful, interactive experience that allows visitors to determine the content that fills the space around them, Mirror Mirror was set to fill multiple rooms as part of Adelaide’s popular winter event; celebrating innovation, music, art, technology and the famous festival of lights.

Disguise

Oct

1st

2023

18:30

Disguise Cloud helps Moment Factory bring Mirror Mirror experience from Montreal to Adelaide

A magical space to explore A playful, interactive experience that allows visitors to determine the content that fills the space around them, Mirror Mirror was set to fill multiple rooms as part of Adelaide’s popular winter event celebrating innovation, music, art, technology and light.

Disguise

Sep

29th

2023

18:30

Corporate Webinar

Watch our webinar on-demand, co-hosted with Meptik, for an informative discussion about the benefits of disguise in corporate environments. This webinar features the story behind PTC and their groundbreaking xR wall in their Corporate Experience Center (CXC), presented by PTC’s Corporate Experience Director Tom Sullivan. Learn how PTC is utilising cutting edge technology from disguise and creative & technical services from Meptik to reach global customers with a personalised approach.

Disguise

Sep

14th

2023

18:30

Artificial Intelligence

Inside Moment Factory: How the innovative studio is experimenting with AI motion capture

From large-scale concert visuals for Billie Eilish to an interactive passenger experience at Hong Kong airport, Moment Factory has done it all. The worldwide team of top-tier creatives are experts in delivering mesmerising location-based experiences that merge real and virtual worlds through an awe-inspiring blend of colours, lights and sounds.

Disguise

Disguise's customers primarily consist of retail Luxury Goods and Jewelry and hospitality companies. Examples of Disguise's customers include Louis Vuitton, China Media Group and MGM Resorts International. Disguise has partners like BendedPix.

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Analysis

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Disguise

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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