CrossFit

CrossFit

https://www.crossfit.com/
https://www.linkedin.com/company/crossfit/

CrossFit is a privately owned company headquartered in the US. Founded in 2000, it employs approximately 1,650 individuals and is categorized as a tier 1 media tech buyer. The organization specializes in wellness and fitness services, functioning as a professional entity that promotes and organizes CrossFit fitness activities, events, and competitions.

Revenue

Founded

2000

Headcount

1,572

Headquarters

United States

Primary Segment

Wellness and Fitness Services

Ownership

Privately Owned

News Summary:

N/A

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CrossFit offers products in the media and telecoms services industry. CrossFit's product portfolio comprises of media and TV services.

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Aug

27th

2026

06:30

'CrossFit Truly Saved My Life:' Haydee Reyes' Story

Growing up in Costa Rica in an abusive, poverty-stricken household, Haydee Reyes learned early how to endure. She carried that resilience with her when she moved to the United States — where she eventually found CrossFit.

Aug

18th

2026

06:30

Air Squat Points of Performance and Common Faults

In this clip from a CrossFit Level 1 Certificate Course, Seminar Staff trainers Josh Melendez and Matt Lodin break down the air squat — the first of CrossFit’s nine foundational movements and the building block for nearly every squat pattern in the gym.

Aug

17th

2026

06:30

Cost to Open a CrossFit Box: 2026 Breakdown

You've done the napkin math. Probably more than once. Maybe after a class that went really well, or after one more thread about somebody who quit a desk job to coach full time. The idea sticks around.

Aug

17th

2026

06:30

CrossFit Training Yard: Community Always Comes First

At CrossFit Training Yard, you don’t just find a workout — you find your people. It’s the kind of place where everybody knows your name (full “Cheers” energy), and where showing up feels less like a training session and more like heading to the playground — because there’s something fun for every age, every level, every day.

Aug

13th

2026

06:30

I Failed My CF-L4 Evaluation. Here's What I'm Doing About It.

1. Growth and Setting Goals — Why We Need Targets Nothing anyone gets better at happens without a target pulling them toward it. In the gym, at work, in a relationship, growth happens when we set a marker just beyond our current ability and organize our effort around closing that gap.

Aug

13th

2026

06:30

B2B Tag, Events and Conferences

Increase Your Power Output in the Pull-up with Dustin Virgil

At a recent CrossFit Level 1 Seminar at The Ranch in Aromas, California, a trainer walks a group through a progression for the kipping pull-up.

Aug

6th

2026

06:30

B2B Tag, Events and Conferences

CrossFit New Year

The CrossFit New Year is here, and it’s time to take stock, reflect on the prior year, and plan for what comes next. Historically, the CrossFit Games served as a physical gathering point for the online commenters of CrossFit.com.

Jul

16th

2026

06:30

Events, B2B Tag, Partnerships, Events and Conferences

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in San Jose, California. FloElite will carry comprehensive coverage across all divisions - Individuals, Teams, Adaptive, Teenagers, and Masters.

4RFV International Broadcast News

Jul

13th

2026

08:31

Events, Funding Activities, B2B Tag, New Offerings, Partnerships, Funding, Events and Conferences

Want More Muscle in Your Fitness Competition? Welcome to Xenom.

A MIDDLE-AGED WOMAN in a green tank top and black tights approaches a barbell loaded with a little more than 110 pounds. Electronic music blares through the Ford Center in Frisco, TX, the 510,000 square-foot headquarters and practice facility for the Dallas Cowboys.

Jul

9th

2026

01:00

B2B Tag, Funding, Partnerships

CrossFit Partners With ValorFit to Connect Veterans With Life-Changing Fitness Communities

CrossFit has partnered with ValorFit, a prominent nonprofit organization dedicated to supporting military veterans through fitness, community, and structured connection. This exciting new initiative delivers a measurable, life-changing impact directly to transitioning service members by bridging the gap between post-service isolation and supportive local fitness environments.

Jul

7th

2026

13:50

Management Changes, B2B Tag, Management Changes

CrossFit No Longer Up for Sale, CEO Says

The functional fitness giant had been looking for a new buyer since last year, but new CEO Bruce Edwards announced that the sale is off Berkshire Partners is no longer looking to sell CrossFit, the functional fitness brand’s new CEO Bruce Edwards confirmed.

Jul

2nd

2026

18:00

Events, B2B Tag

The Engine Is Back: Why Endurance Matters Again

For a while, competitive fitness seemed to be moving in one clear direction: heavier bars, higher-skill gymnastics, shorter windows and less room for mistakes. The best athletes still needed an engine, of course. Nobody gets anywhere near the CrossFit Games without one.

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