Culture Convenience Club, also known as CCC, is a privately owned Japanese company headquartered in Japan, functioning as a tier 1 media tech buyer. Founded in 1982, the company employs approximately 2,500 individuals. It operates as a lifestyle content and data marketing conglomerate, notably managing the Tsutaya bookstore and rental chain. The company is also responsible for creating the T-Point (now integrated into V-Point) loyalty program, which is one of the largest multi-partner data platforms in Japan. As of 2026, CCC transitioned from a traditional video rental business into a culture infrastructure company, specializing in high-concept retail design (such as the Tsutaya Books "T-Site" locations), digital platform management, and big-data consulting.
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