CVS Media Exchange (CMX)

CVS Media Exchange, also known as CMX, is a privately owned company headquartered in the US and a subsidiary of CVS Health. Founded in 2020, the company employs approximately 120 individuals and reported $372.8M in revenue as of 2024. It operates as a retail media network focusing on search, social, and retail media. The company's operations are centered on expanding reach to 74M+ loyal CVS ExtraCare members, improving measurement transparency, and providing campaign access through managed and self-service solutions. CMX leverages ExtraCare loyalty card data, built on 25 years of equity, to connect brands with shoppers. Its solutions support omnichannel campaigns, including onsite search and display, in-store activations, social media, offsite audio, and video, connecting digital and in-store efforts for reporting and measurement. Brands can reach shoppers across CVS’s 9,000 stores, CVS.com, the web, and the CVS app for everyday item purchases.