CVS Media Exchange (CMX)

CVS Media Exchange, also known as CMX, is a privately owned entity headquartered in the US, with CVS Health as its parent company. Founded in 2020, the company employs approximately 120 individuals and reported $372.8M in revenue as of 2024. The company specializes in search, social, and retail media, focusing on enabling brands to connect with shoppers. CMX utilizes its ExtraCare loyalty card data to facilitate campaign access through managed and self-service solutions. It aims to expand reach to CVS ExtraCare members and enable measurement transparency, delivering omnichannel campaigns. These campaigns encompass onsite search and display, in-store, social, offsite audio and video, connecting digital and in-store activations and providing reporting and measurement. Brands can engage with shoppers across CVS’s 9,000 stores, CVS.com, the web, and the CVS app.