CVS Media Exchange (CMX)

CVS Media Exchange, also known as CMX, is a privately owned company headquartered in the US. Founded in 2020, it operates with approximately 120 employees and reported $372.8M in revenue as of 2024. The company is a subsidiary of CVS Health. It specializes in search, social, and retail media, aiming to empower brands to forge connections with shoppers at CVS. CMX focuses on expanding reach to over 74 million loyal CVS ExtraCare members and enabling campaign access through managed and self-service solutions, while also leading efforts toward measurement transparency. The foundation of CMX’s solutions for partners is its ExtraCare loyalty card data, built on 25 years of equity to connect brands with CVS’s valuable shoppers. Through this, it delivers hyper-relevant omnichannel campaigns, including onsite search and display, in-store, social, offsite audio and video, connecting digital and in-store activations and closing the loop on reporting and measurement. CMX enables brands to reach loyal shoppers along their path to purchase across its 9,000 stores, CVS.com, the web, and the CVS app.