CVS Media Exchange (CMX)

https://www.cvsmediaexchange.com/
https://www.linkedin.com/company/cvsmediaexchange/

CVS Media Exchange (CMX), a privately owned retail and commerce media company founded in 2020, is a subsidiary of CVS Health. Headquartered in the US, CMX employs approximately 120 people and reported revenues under $10 million in 2023. The company's primary offering is a media network leveraging CVS's ExtraCare loyalty program data to connect brands with CVS shoppers through various channels, including in-store, online, and social media advertising. CMX utilizes data from over 74 million ExtraCare members to target advertising campaigns.

2024 Revenue

Founded

2020

Headcount

120

Headquarters

Primary Segment

Retail and commerce media

Ownership

Privately Owned

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CVS Media Exchange (CMX) offers products in the ad tech industry. CVS Media Exchange (CMX)'s product portfolio comprises of retail and commerce media.

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CVS Media Exchange (CMX)'s revenues were less than $500M in 2024. All the revenue comes from retail Media Network (RMN).

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