d-force, a privately owned company headquartered in Germany, was founded in 2019 and employs approximately 30 individuals. The company reported $2.5M in revenue as of 2024. Functioning as a joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland, d-force focuses on RTB and programmatic solutions. Its primary objective is to make addressable TV and online video inventories from its two media house parents and other partners accessible via a common booking platform for programmatic media purchasing. The company's DSP solution provides reach and brand safety.
On 1 April 2023, d-force, a programmatic video specialist, announced the appointment of Ricarda Jebsen to its management board. Jebsen, who is also the CEO of Virtual Minds, succeeds Ralf Hammerath, also the CEO of Virtual Minds. Additionally, RTL Deutschland and ProSiebenSat.1 Media, the joint venture partners of d-force, established an addressable advertising technology joint venture. Furthermore, dForce introduced an integrated and interoperable platform of open finance protocols covering lending assets and trading. Lastly, NAOS Finance and dForce collaborated to expand risk-weighted assets-backed products to decentralized finance, enabling NAOS to onboard dForce.
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