d-force is a privately owned company headquartered in Germany, operating as a joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland. Founded in 2019, it employs approximately 30 individuals and reported $2.5M in revenue as of 2024. The company specializes in RTB and programmatic solutions, with the aim of making addressable TV and online video inventories from its media house partners and other partners accessible via a common booking platform for programmatic media purchasing. Its DSP solution is designed to provide reach and brand safety.
On 1 April 2023, d-force, a programmatic video specialist, announced the appointment of Ricarda Jebsen to its management board. Jebsen, who is also the CEO of Virtual Minds, succeeds Ralf Hammerath, also the CEO of Virtual Minds. Additionally, RTL Deutschland and ProSiebenSat.1 Media, the joint venture partners of d-force, established an addressable advertising technology joint venture. Furthermore, dForce introduced an integrated and interoperable platform of open finance protocols covering lending assets and trading. Lastly, NAOS Finance and dForce collaborated to expand risk-weighted assets-backed products to decentralized finance, enabling NAOS to onboard dForce.
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