d-force, a privately owned company headquartered in Germany, was founded in 2019 and employs approximately 30 individuals. It reported $2.5M in revenue as of 2024. The company specializes in RTB and programmatic solutions. Functioning as a joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland, d-force focuses on making addressable TV and online video inventories from these media houses and other partners accessible via a common booking platform for programmatic media purchasing. Through its DSP solution, the company provides reach and brand safety.
On 1 April 2023, d-force, a programmatic video specialist, announced the appointment of Ricarda Jebsen to its management board. Jebsen, who is also the CEO of Virtual Minds, succeeds Ralf Hammerath, also the CEO of Virtual Minds. Additionally, RTL Deutschland and ProSiebenSat.1 Media, the joint venture partners of d-force, established an addressable advertising technology joint venture. Furthermore, dForce introduced an integrated and interoperable platform of open finance protocols covering lending assets and trading. Lastly, NAOS Finance and dForce collaborated to expand risk-weighted assets-backed products to decentralized finance, enabling NAOS to onboard dForce.
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