D-force is a privately owned company founded in 2019 and headquartered in Germany. It is a joint venture between ProSiebenSat.1 and Mediengruppe RTL Deutschland, two major media companies in the country. The company's main product is a real-time bidding (RTB) and programmatic platform that allows advertisers to access addressable TV and online video inventories from both media houses and other partners through a single booking platform. D-force aims to provide reach and guaranteed brand safety through its demand-side platform (DSP) solution. As of 2023, the company has a headcount of around 20 employees and its latest revenues are reported to be less than $10 million.
On 1 April 2023, d-force, a programmatic video specialist, announced the appointment of Ricarda Jebsen to its management board. Jebsen, who is also the CEO of Virtual Minds, succeeds Ralf Hammerath, also the CEO of Virtual Minds. Additionally, RTL Deutschland and ProSiebenSat.1 Media, the joint venture partners of d-force, established an addressable advertising technology joint venture. Furthermore, dForce introduced an integrated and interoperable platform of open finance protocols covering lending assets and trading. Lastly, NAOS Finance and dForce collaborated to expand risk-weighted assets-backed products to decentralized finance, enabling NAOS to onboard dForce.
Subscribe for full access to d-force's products in full detail 
