Applift is a privately owned company based in Germany. Founded in 2022, it operates as part of Verve Group and employs approximately 30 individuals. The company specializes in RTB and programmatic solutions, functioning as a mobile ad tech company providing end-to-end app marketing solutions. Its DataLift 360 solution offers a unified, data-driven platform designed to identify and target optimal user groups for ad campaigns across all key digital channels.
On August 6, 2026, IQM, identified as IQM Advertising Corporation, earned the "Identity Resolution Platform of the Year" distinction in the 9th Annual MarTech Breakthrough Awards Program. The global media buying platform was recognized for its integrated ecosystem for identity resolution, which natively combines a DSP, DMP, and proprietary identity graph for regulated advertising.
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Applift (by Verve Group) offers products in the ad tech and services industry. Applift (by Verve Group)'s product portfolio comprises of RTB and programmatic.
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Applift (by Verve Group)'s revenues were less than $10M in 2024. All the revenue comes from demand side platform (DSP).
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