Datazoom, a privately owned US company founded in 2017, offers video data workflow and management tools. As of 2024, the company employs approximately 20 people and generates less than $10 million in annual revenue. Its primary product focuses on video data and analytics.
Hydrolix announced support for AWS Elemental MediaLive, MediaPackage, and MediaTailor, along with client-side analytics from Datazoom on July 10, 2025. These integrations offer media and entertainment companies real-time and historical insights into video streaming performance and ad delivery, optimizing viewer experience and ad revenue while reducing data storage and analysis costs. Hydrolix also announced support for AWS Elemental Cloudfront and WAF, providing real-time, cost-efficient visibility into livestreaming performance and ad delivery. The platform now offers comprehensive end-to-end observability of streaming operations by supporting AWS Elemental and Datazoom data sources, enabling real-time insights into stream delivery and AdTech business intelligence. A partnership between TrackIt and Datazoom was also announced, bringing an advanced ad-insertion observability solution to media companies using AWS. This enhances server-side ad insertion (SSAI) with real-time data analytics, allowing for deeper insights into content performance to optimize and increase ad revenue.
Datazoom offers 2 products in the media tech and connectivity and cloud industries. Datazoom's product portfolio comprises of video data and analytics and enterprise cloud.
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Datazoom's revenues were less than $10M in 2024. Caretta Research has split Datazoom's revenue into 2 different product categories, the largest of which is metadata enrichment and aggregation. For full access to Datazoom's revenue breakdown subscribe to Caretta Portal.
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