Datazoom, a privately owned US company founded in 2017, offers video data workflow and management tools. As of 2023, the company employs approximately 20 people and generates less than $10 million in annual revenue. Its primary product focuses on video data and analytics.
Datazoom announced a partnership with TrackIt on April 2, 2025, to offer media companies using Amazon Web Services (AWS) an advanced ad insertion observability solution. This solution enhances server-side ad insertion (SSAI) powered by AWS Elemental MediaTailor, providing real-time data analytics to optimize ad revenue. Separately, on January 14, 2021, Datazoom released an integration with Amazon CloudFront, expanding its ability to collect, standardize, and route data from the entire video workflow. This integration facilitates real-time analysis of Amazon CloudFront performance alongside other CDN logs and video playback datasets. A blog post explored how integrating Datazoom’s video data platform with Amazon CloudFront enables real-time monitoring of client-side player data correlated with CDN performance data.
Datazoom offers 2 products in the media tech and connectivity and cloud industries. Datazoom's product portfolio comprises of video data and analytics and enterprise cloud.
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Datazoom's revenues were less than $10M in 2023. Caretta Research has split Datazoom's revenue into 2 different product categories, the largest of which is metadata enrichment and aggregation. For full access to Datazoom's revenue breakdown subscribe to Caretta Portal.
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