Gracenote, a privately owned US-based company founded in 1998, provides video data and analytics for various entertainment sectors, including music, movies, television, and sports. Employing approximately 1290 people, the company generated roughly $250 million in revenue in 2023. Acquired by Nielsen in 2017, Gracenote's services support numerous popular entertainment platforms.
On April 4, 2025, Gracenote released a report on FAST channels, indicating a 105% increase in sports channels since mid-2024, comprising 13.6% of all FAST channels. A separate article, published April 11, 2025, discussed the resurgence of free ad-supported television (FAST) channels via streaming, noting their growing popularity with viewers seeking less commitment. Another article highlighted the challenges of monetizing live sports across numerous platforms, impacting both audience reach and advertiser strategies. A further report from Gracenote provided data and insights into the evolving FAST landscape for distribution platforms and advertisers aiming to capitalize on viewer engagement with FAST programming. Initially, FAST services relied heavily on older movies and reruns, also serving as a distribution outlet for creators lacking access to mainstream channels.
Gracenote offers 2 products in the media tech industry. Gracenote's product portfolio comprises of content supply chain and video data and analytics.
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Gracenote's revenues were less than $500M in 2023. Caretta Research has split Gracenote's revenue into 2 different product categories, the largest of which is metadata management. For full access to Gracenote's revenue breakdown subscribe to Caretta Portal.
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Gracenote's customers primarily consist of streaming services, pay TV services and online Audio and Video Media companies. Examples of Gracenote's customers include Cineverse, Tastemade and DirecTV.
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