Gracenote, a privately owned company headquartered in the United States and a subsidiary of Nielsen, was founded in 1998 and employs approximately 1190 individuals. The company reported $250.0M in revenue as of 2024. Functioning as a provider of video data and analytics, Gracenote specializes in powering popular music, movie and TV, and sports services.
On August 5, 2026, Gracenote, a Nielsen unit, designated its India technology center as its primary hub for developing artificial intelligence tools, strengthening its global AI innovation strategy. This initiative aims to transform unstructured entertainment data into structured intelligence, significantly reducing metadata processing times from days to minutes while enabling more personalized content discovery experiences. The India team specifically built the MCP Server, which provides large language models with access to Gracenote's entertainment metadata for context-aware search and discovery across streaming and connected TV platforms. Previously, on August 1, 2026, Gracenote announced a partnership with PubMatic to enhance connected TV (CTV) ad targeting. This collaboration allows marketers to leverage contextual segments and real-time sports schedules for more informed ad placement decisions.
Gracenote's customers primarily consist of video business systems and media and TV services companies. Examples of Gracenote's customers include NBCUniversal, Cineverse and DirecTV.
Subscribe for full access to Gracenote's products in full detail 
