Gracenote, a privately owned company headquartered in the United States and a subsidiary of Nielsen, was founded in 1998 and employs approximately 1190 individuals. The company reported $250.0M in revenue as of 2024. Functioning as a provider of video data and analytics, Gracenote specializes in powering popular music, movie and TV, and sports services.
Inaccurate artificial intelligence (AI) metadata used by streaming platforms to classify and recommend entertainment may be creating a new blind spot for connected television advertisers, raising concerns about ad placement, according to a report on July 24, 2026. This followed a July 22, 2026, discussion questioning the reliability of AI in finding specific TV episodes, as consumers increasingly rely on voice search to navigate fragmented video content. Earlier, on July 16, 2026, Gracenote's global sports lead, John Morash, highlighted how unified sports metadata assists viewers in locating live games and related programming across diverse streaming services and traditional television. Previously, on June 24, 2026, Gracenote expanded its integrations with Xumo, the free ad-supported streaming television (FAST) platform, to enhance contextual advertising capabilities by providing advertisers with broader signals across linear and on-demand content, aiming for more precise audience targeting.
Gracenote's customers primarily consist of video business systems and media and TV services companies. Examples of Gracenote's customers include Cineverse, DirecTV and NBCUniversal.
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