Gracenote, a privately owned US-based company founded in 1998, provides video data and analytics. Employing approximately 1190 people, the company generated revenue of around $250 million in 2024. Gracenote's services support various popular entertainment platforms, focusing on music, movies, television, and sports. It was acquired by Nielsen in 2017.
Index Exchange partnered with Gracenote to integrate Gracenote's contextual intelligence into its supply-side platform (SSP), marking the industry's first such integration. This collaboration, announced on September 16, 2025, enables show-level transparency, brand suitability, and post-campaign reporting through Gracenote IDs. A year prior, Gracenote announced its entry into the connected TV (CTV) contextual TV ads market, and this partnership with Index Exchange represents Gracenote's first partner in that market, embedding brand-safety segments and do-not-air controls directly into Index Exchange's SSP. Separately, Media Press Group, a competitor of Gracenote, acquired MediaData TV, expanding its operations in Spain, Brazil, and Mexico.
Gracenote's customers primarily consist of online Audio and Video Media and media and TV services companies. Examples of Gracenote's customers include Cineverse, DirecTV and Tastemade.
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