Gracenote, a privately owned company headquartered in the United States and a subsidiary of Nielsen, was founded in 1998 and employs approximately 1190 individuals. The company reported $250.0M in revenue as of 2024. Functioning as a provider of video data and analytics, Gracenote specializes in powering popular music, movie and TV, and sports services.
On September 8, 2026, Gracenote Nielsen's content intelligence business released its 2026 global sports fan report, "Home Screen Advantage," which found that 85% of sports fans want TV home screens to recommend where to watch their favorite teams and leagues. The report highlighted that the growing fragmentation of live sports content across channels and streaming services makes it harder for fans to find events, even as streaming has become a prime destination for sports alongside traditional television. Earlier, on September 1, Gracenote partnered with The Trade Desk to integrate content-level intelligence into programmatic connected TV (CTV) buying, enabling advertisers to use show-level data for more precise targeting and reporting.
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