Descript, a privately owned company founded in 2017 and headquartered in the US, develops and sells generative AI-powered video editing software. As of 2023, the company employed approximately 140 people and reported revenues of around $10 million. Its product is marketed towards users creating content for social media, business, marketing, and training purposes.
Descript provided a solution for the HubSpot Podcast Network team to efficiently produce three podcast episodes weekly, using its collaborative text-based editing for streamlined workflow and stakeholder collaboration. The software also addressed challenges faced by Cloudinary's Customer Education team, overcoming inaccuracies in transcription of videos containing technical terminology and non-native English speakers. Additionally, Descript's capabilities are highlighted in relation to video production, emphasizing the importance of effective video thumbnails for viewer engagement and the use of video demonstrations for product marketing.