InVideo, founded in 2017 and headquartered in the US, is a privately owned company that offers a cloud-based video editing platform. It enables users to create and edit videos without prior video editing experience. InVideo provides a variety of pre-made templates, stock footage, and audio, along with basic and advanced editing tools. The company has a team of 130 employees and has gained popularity as a user-friendly video editing solution.
Invideo, a video creation platform, highlighted the importance of subtitles in enhancing video comprehension, with 40% of adults using subtitles to improve understanding and accents. Despite the effort creators put into making videos, 69% of people prefer watching videos with the sound off, potentially missing out on a large audience. However, Invideo offers a solution to this challenge, making captioning hassle-free. Additionally, Invideo shed light on the lucrative opportunities for creators on TikTok, with some earning between $100,000 and $250,000 per post. Instagram influencers also have significant earning potential, with some making up to $1,221 per post, although financial returns may not always match the time and effort invested.