InVideo, a privately owned American company founded in 2017, provides a cloud-based video editing platform. Employing approximately 130 people, the company generated roughly $10 million in revenue in 2023. Its platform offers users, regardless of prior experience, tools to create and edit videos, featuring pre-designed templates, stock media assets (footage and audio), and a range of editing functionalities. InVideo incorporates generative AI technology into its product offerings.
InVideo published several guides in 2025 addressing video content creation for businesses. One guide highlighted the increasing importance of video content in consumer behavior, noting the average individual consumes 17 hours of video content. Another guide explored AI-generated content (AIGC) as a method for creating authentic content that scales effectively. A further guide focused on user-generated content (UGC) strategies, offering a roadmap for building and optimizing campaigns to drive business results. This was followed by a guide detailing nine AI-powered tools for generating authentic-looking UGC videos quickly and cost-effectively, contrasting this with the expense and time involved in traditional creator collaborations. Finally, a guide provided a framework for selecting the most appropriate content strategy (UGC, AIGC, or AI-UGC) based on individual business needs and goals.
invideo offers 2 products in the enterprise tech industry. invideo's product portfolio comprises of generative AI.
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invideo's revenues were less than $25M in 2023. Caretta Research has split invideo's revenue into 2 different product categories, the largest of which is aI content generation. For full access to invideo's revenue breakdown subscribe to Caretta Portal.
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