Diff

Diff, also known as Ben Crudo Consulting, is a privately owned company based in Canada, operating as a VML Company. Founded in 2014, the company employs approximately 90 individuals and specializes in software development. Functioning as a full-service eCommerce agency, Diff is focused on shaping the future of retail. As a long-standing Shopify partner, it has developed innovative and complex stores on the Shopify platform, creating modern solutions designed to streamline operations and connect retailers with their customers. The agency was established by a retailer for retailers, with a team of thinkers, creators, and technologists dedicated to enhancing commerce.