Diff, also known as Ben Crudo Consulting, is a privately owned Canadian full-service e-commerce agency with approximately 90 employees. A subsidiary of VML, Diff's primary business is providing advertising, marketing, and media agency services. Founded in 2014, the company reported revenues of around $10 million in 2023. Specializing in Shopify platforms, Diff focuses on developing innovative and complex online stores for retailers, aiming to improve operational efficiency and customer engagement.

Revenue

Founded

-

Headcount

87

Headquarters

Canada

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

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Diff offers products in the ad tech industry. Diff's product portfolio comprises of advertising, marketing, media agencies.
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