Digitas India, a privately owned company headquartered in India, was founded in 2006 and employs approximately 410 individuals. It is part of the Publicis Groupe. The company provides advertising services, leveraging comprehensive data, technology, creative, media, and strategy capabilities. Utilizing a proprietary planning process called North, Digitas India delivers outcomes through connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty, and Marketing Transformation.
On June 12th, 2025, a strategic partnership was announced with Fetch, America’s Rewards App, to launch Loyalty Lite, a loyalty solution designed to help brands acquire and retain customers. On August 7th, 2025, Digitas introduced NX Score, an AI-powered index to evaluate brand connection with audiences. Digitas also announced new C-suite appointments, strengthening its leadership structure.
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