Digitas India, a privately owned advertising services company founded in 2006, is a subsidiary of Publicis Groupe. Headquartered in India, it employs approximately 410 people. The company offers a range of marketing and technology services, utilizing data, technology, creative, media, and strategic capabilities. Their services encompass creative and media campaigns, brand experiences, customer relationship management (CRM) and loyalty programs, and broader marketing transformation initiatives, employing a proprietary planning process called North.
On June 12th, 2025, a strategic partnership was announced with Fetch, America’s Rewards App, to launch Loyalty Lite, a loyalty solution designed to help brands acquire and retain customers. On August 7th, 2025, Digitas introduced NX Score, an AI-powered index to evaluate brand connection with audiences. Digitas also announced new C-suite appointments, strengthening its leadership structure.
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