MoEngage, a privately owned company headquartered in the US, was founded in 2014 and employs approximately 770 individuals. The company provides a customer engagement platform designed to help brands deliver personalized experiences across multiple channels. Its platform utilizes an AI engine to facilitate hyper-personalization and cross-channel marketing, encompassing web and app interactions as well as transactional alerts. MoEngage's services aim to provide a unified, 360-degree view of the customer. The company targets industries such as financial services, retail, media, and travel, offering tools intended for use by marketers, product owners, and developers.
MoEngage released its "Resilience Redefined: The 2026 Customer Engagement Benchmarks" report on March 27, 2026, underscoring personalization as a technical necessity for survival in the current marketing landscape. This followed MoEngage's participation on March 26, alongside marketing leaders from Jasper SmarterX, Singulate, and HeyGen, in a discussion on AI marketing in 2026, where they shared insights on changes in content personalization and creative AI workflows. Earlier, on March 25, MoEngage conducted a "Customer Engagement Deep Dive: The End of Rule-Based Marketing," demonstrating how its platform replaces manual rules with built-in decisioning. This functionality determines the next best action for each customer using real-time context such as behavior, eligibility, loyalty status, inventory, and business constraints.
MoEngage offers products in the enterprise tech industry. MoEngage's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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