MoEngage, a privately owned company headquartered in the US, was founded in 2014 and employs approximately 770 individuals. The company provides a customer engagement platform designed to help brands deliver personalized experiences across multiple channels. Its platform utilizes an AI engine to facilitate hyper-personalization and cross-channel marketing, encompassing web and app interactions as well as transactional alerts. MoEngage's services aim to provide a unified, 360-degree view of the customer. The company targets industries such as financial services, retail, media, and travel, offering tools intended for use by marketers, product owners, and developers.
On July 9, 2026, an executive roundtable hosted by MoEngage in partnership with Khaleej Times in Dubai revealed that UAE marketing leaders identify fragmented data as the biggest obstacle to achieving return on investment from AI customer engagement. The discussion, involving senior marketing executives from financial services, retail, hospitality, and logistics sectors, highlighted data integration, governance, and organizational readiness as more significant barriers than the technology itself. Earlier on the same day, UAE-based Coca-Cola Al Ahlia Beverages L.L.C. selected MoEngage's platform to support its B2B distributor engagement. This decision aims to provide Coca-Cola Al Ahlia's commercial teams with a unified view of distribution partners and enable precise omnichannel communication across their network. Also on July 9, MoEngage promoted a live online masterclass showcasing its AI-driven autonomous marketing capabilities, focusing on building and deploying a multi-channel marketing campaign in 30 minutes and emphasizing a shift toward "agentic execution."
MoEngage offers products in the enterprise tech industry. MoEngage's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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