Doohlabs

Doohlabs, a privately owned Finnish company founded in 2018, offers a retail media platform called In-store IMPACT. Employing approximately 20 people, the company's platform facilitates the monetization of in-store audiences for retailers through targeted advertising campaigns on digital screens and audio systems. In-store IMPACT allows for campaign creation and management, leveraging first-party data for targeting and offering both self-service and programmatic ad sales options. The platform enables highly targeted content delivery, down to individual screens, and integrates with existing retailer Content Management Systems. In 2023, the company's revenue was less than $10 million.