Doohlabs

Doohlabs, a privately owned company based in Finland, was founded in 2018 and has an estimated 20 employees. The company provides advertising services through its in-store retail media platform, "In-store IMPACT," which enables retailers to monetize their physical store audiences. This platform facilitates the creation and management of audience-targeted advertising campaigns across in-store digital screens and audio systems. Its functionalities include leveraging first-party data for targeting, enabling the direct sale of in-store media campaigns via a self-service portal or programmatically, and delivering automated, targeted content to individual screens, even when integrated with a retailer's existing Content Management System (CMS).