Doohlabs

Doohlabs, a privately owned company headquartered in Finland, was founded in 2018 and employs approximately 20 individuals. Its main product focuses on digital signage and professional displays. The company specializes in providing an in-store retail media platform, named 'In-store IMPACT,' designed to enable retailers to monetize their physical store audiences. This platform facilitates the creation and management of audience-targeted advertising campaigns delivered on in-store digital screens and audio systems. Features include the capability to leverage first-party data for targeting, facilitate the sale of in-store media campaigns directly via a self-service portal or programmatically, and deliver automated, targeted content to a single screen, even when integrated with a retailer's existing Content Management System (CMS).