Livesignage, a privately owned entity and a subsidiary of Softhrod, is headquartered in Italy. Founded in 2017, the company operates with approximately 20 employees. Livesignage functions as a cloud solution designed to manage, automate, and measure communication across various display types, including interactive kiosks, videowalls, shop window screens, corporate displays, and public space signage. The platform automates the content creation process by inserting business data such as catalogues, prices, schedules, and promotions into animated templates for real-time publishing, eliminating manual video editing. It extends interaction beyond screens through QR codes, NFC, and web apps to deliver information and offers to smartphones. Livesignage is compatible with major professional displays and systems from manufacturers like Samsung, LG, Philips, BrightSign, ChromeOS, and Android, and integrates data feeds from websites, social media, IoT devices, and internal business systems. Its services cater to a range of industries, including Retail, Grocery, Corporate, Banking, Public Administration, Museums, Universities, and Hospitality.