Duke Blue Devils

Duke Blue Devils, a non-profit organization headquartered in the United States, was founded in 1922, operates with approximately 10 employees, and reported $1.3M in revenue as of 2024. The entity also functions as a tier 3 media tech buyer. It represents the intercollegiate athletic teams for Duke University, located in Durham, North Carolina. The company features 27 varsity teams that all compete at the National Collegiate Athletic Association (NCAA) Division I level. The name "Blue Devils" originates from the French "les Diables Bleus," a World War I nickname for the Chasseurs Alpins, a French Alpine light infantry battalion.