Embrace, a privately owned French company founded in 2015, offers content supply chain solutions. With a staff of approximately 20 employees, the company's revenue in 2024 was less than $10 million. Its products aim to improve media workflows by reducing redundancy, streamlining processes across organizations, and facilitating the adoption of new technologies.
On September 4th, 2025, Embrace announced a collaboration with Spherex Codemill to debut a compliance workflow solution at IBC 2025 in Amsterdam. Also on September 4th, 2025, Embrace announced the successful launch of a hybrid media supply chain system for TF1 Group in Paris, built using Embrace's Pulse-IT orchestration software. From September 12th to September 14th, 2025, Embrace participated in the IBC Show in Amsterdam. On September 12th, 2025, Embrace showcased its Automate-IT solution, demonstrating how a global media group uses automatic reframing technology. On September 14th, 2025, Embrace contributed to Amazon Web Services' Media & Entertainment demonstrations at the IBC Show in Amsterdam.
Embrace offers 3 products in the ad tech and media tech industries. Embrace's product portfolio comprises of content supply chain and marketer and agency technology.
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Embrace's revenues were less than $10M in 2024. Caretta Research has split Embrace's revenue into 2 different product categories, the largest of which is dAM and publishing tools. For full access to Embrace's revenue breakdown subscribe to Caretta Portal.
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Embrace's customers primarily consist of telecoms, entertainment Providers and motor Vehicle Manufacturing companies. Examples of Embrace's customers include Orange Group, Mercedes-Benz and The Walt Disney Company. Embrace has commercial and technical partners like Object Matrix and Amazon Web Services (AWS).
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