News Summary:
Embrace, a leader in automation and orchestration software for the media and entertainment industry, announced several key developments and partnerships. On September 13, 2024, Embrace and MoovIT Software integrated their Pulse-IT and Helmut4 solutions to enhance post-production workflows. This integration aims to address challenges such as coordination, time management, resource allocation, workflow management, quality control, and technology integration. Embrace's Pulse-IT solution demonstrated the benefits of a low-code/no-code orchestration and observability layer in modern workflows. On September 3, 2024, Embrace appointed Jigsaw24 Media as a reseller partner for their products in the UK. This partnership expands Embrace's reach and provides UK customers with access to their innovative solutions. Embrace also announced its participation in the International Broadcasting Convention (IBC) in Amsterdam from September 13 to 15, 2024. Industry professionals, media enthusiasts, and partners were invited to visit their booth to discover their latest developments. Additionally, on July 30, 2024, Embrace formed a strategic partnership with Mimir, a leader in AI-driven metadata management. This collaboration aims to create an efficient media production environment by combining Embrace's workflow orchestration technology with Mimir's AI capabilities. These developments and partnerships position Embrace as a key player in transforming the media and entertainment industries.
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