Embrace, a privately owned company headquartered in France, was founded in 2015 and has approximately 20 employees. It reported $1.5M in revenue as of 2024, functioning as a tier 3 media tech buyer. The company specializes in marketer and agency technology, providing user-centric systems designed to simplify complex media workflows, stop repeating work, streamline enterprise-wide processes, and accelerate digital transformation, including the journey into working with emerging technologies.
On September 4th, 2025, Embrace announced a collaboration with Spherex Codemill to debut a compliance workflow solution at IBC 2025 in Amsterdam. Also on September 4th, 2025, Embrace announced the successful launch of a hybrid media supply chain system for TF1 Group in Paris, built using Embrace's Pulse-IT orchestration software. From September 12th to September 14th, 2025, Embrace participated in the IBC Show in Amsterdam. On September 12th, 2025, Embrace showcased its Automate-IT solution, demonstrating how a global media group uses automatic reframing technology. On September 14th, 2025, Embrace contributed to Amazon Web Services' Media & Entertainment demonstrations at the IBC Show in Amsterdam.
Embrace offers 3 products in the ad tech and services and media tech industries. Embrace's product portfolio comprises of marketer and agency technology and content supply chain.
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Embrace's revenues were less than $10M in 2024. Caretta Research has split Embrace's revenue into 2 different product categories, the largest of which is dAM and publishing tools. For full access to Embrace's revenue breakdown subscribe to Caretta Portal.
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Embrace's customers primarily consist of motor Vehicle Manufacturing, entertainment Providers and telecoms companies. Examples of Embrace's customers include Orange Group, The Walt Disney Company and Mercedes-Benz. Embrace has commercial and technical partners like Amazon Web Services (AWS) and Object Matrix.
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