Embrace, a privately owned company headquartered in France, was founded in 2015 and employs approximately 20 individuals. The company reported $1.5M in revenue as of 2024. Functioning as a tier 3 media tech buyer, Embrace specializes in providing marketer and agency technology. It offers user-centric systems that simplify complex media workflows, eliminate repetitive tasks, streamline enterprise-wide processes, and accelerate digital transformation, including the adoption of emerging technologies.
Embrace announced version 4.3 of Pulse-IT and Automate-IT on March 25, 2026, introducing a data-driven orchestration model for media operations that continuously drives workflows with live data rather than manual triggers. Previously, on November 4, 2025, Embrace partnered with LucidLink and Iconik to unveil a cloud-native media workflow solution, developed as part of the AWS Business Outcomes Xcelerator (BOX) initiative, at SATIS 2025 in Paris. Earlier, on September 14, 2025, Embrace contributed to Amazon Web Services (AWS) Media & Entertainment demonstrations at IBC2025 in Amsterdam, where it showcased agentic AI-powered trailer creation with Automate-IT.
Embrace offers 3 products in the media tech and ad tech and services industries. Embrace's product portfolio comprises of marketer and agency technology and content supply chain.
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Embrace's revenues were less than $10M in 2024. Caretta Research has split Embrace's revenue into 2 different product categories, the largest of which is dAM and publishing tools. For full access to Embrace's revenue breakdown subscribe to Caretta Portal.
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Embrace's customers primarily consist of entertainment Providers, telecoms and motor Vehicle Manufacturing companies. Examples of Embrace's customers include Mercedes-Benz, The Walt Disney Company and Orange Group. Embrace has commercial and technical partners like Object Matrix and Amazon Web Services (AWS).
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