Embrace, a privately owned French company founded in 2015, offers content supply chain solutions. Employing approximately 20 people, the company's systems aim to simplify media workflows, eliminate redundant tasks, and improve overall enterprise processes. Their focus is on facilitating digital transformation, particularly in the adoption of new technologies. In 2023, Embrace's revenue was less than $10 million.

2023 Revenue

Founded

2015

Headcount

12

Headquarters

France

Primary Segment

Content supply chain

Ownership

Privately Owned

Deployments

7

News Summary:

On March 4, 2025, a news article discussed the need for increased capacity in handling sudden increases in workload, using a restaurant analogy. On March 31, 2025, the company announced the release of Automate-IT & Pulse-IT 4.2 at NAB 2025. Client feedback, received at an unspecified date, reported that the Hera product tripled graphic designers' output, improved quality, and enhanced their work experience, enabling expansion into digital content creation. Finally, on April 6, 2025, the company unveiled a new innovation, the AWS Virtual Postcard experience, co-developed with Amazon Web Services, at the AWS Summit Paris 2025. This experience combines generative AI, conversational intelligence, and automation to create personalized digital postcards from event memories.

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Embrace offers 3 products in the media tech and ad tech industries. Embrace's product portfolio comprises of production and post production, marketer and agency technology and content supply chain.
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Embrace's revenues were less than $10M in 2023. Caretta Research has split Embrace's revenue into 3 different product categories, the largest of which is content and workflow orchestration (MAM). For full access to Embrace's revenue breakdown subscribe to Caretta Portal.
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Embrace's customers primarily consist of broadcast television and radio and streaming services companies. Examples of Embrace's customers include Eurosport and Sinclair Broadcast Group. Embrace has commercial and technical partners like Object Matrix and Amazon Web Services (AWS).

Example Customers

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Example Partners

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