Embrace, a privately owned, tier 3 media tech buyer headquartered in France, was founded in 2015. The company employs approximately 20 individuals and reported $1.5M in revenue as of 2024. It specializes in marketer and agency technology, providing user-centric systems designed to simplify complex media workflows, stop repeating work, streamline enterprise-wide processes, and accelerate digital transformation, including the journey into working with emerging technologies.
Embrace announced version 4.3 of Pulse-IT and Automate-IT on March 23, 2026, introducing a data-driven orchestration model for media operations that shifts from manual triggers to continuous live data input for workflows. Previously, on November 3, 2025, Embrace, LucidLink, and Iconik jointly announced a cloud-native media workflow. Developed as part of the AWS Business Outcomes Xcelerator (BOX) initiative, this solution was set for live showcase at SATIS 2025 in Paris on November 5–6. Earlier, on September 12, 2025, Embrace prepared to demonstrate agentic AI-powered trailer creation using Automate-IT at the Amazon Web Services (AWS) Media & Entertainment demonstrations during the IBC Show in Amsterdam.
Embrace offers 3 products in the media tech and ad tech and services industries. Embrace's product portfolio comprises of marketer and agency technology and content supply chain.
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Embrace's revenues were less than $10M in 2024. Caretta Research has split Embrace's revenue into 2 different product categories, the largest of which is dAM and publishing tools. For full access to Embrace's revenue breakdown subscribe to Caretta Portal.
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Embrace's customers primarily consist of telecoms, entertainment Providers and motor Vehicle Manufacturing companies. Examples of Embrace's customers include Orange Group, The Walt Disney Company and Mercedes-Benz. Embrace has commercial and technical partners like Object Matrix and Amazon Web Services (AWS).
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