Emirates Racing Authority, also known as ERA, is privately owned and headquartered in the UAE. Founded in 1996, the entity functions as a tier 1 media tech buyer. It serves as the governing body for horse racing in the United Arab Emirates (UAE).
On February 12, 2026, Mohammed Saeed Al Shehhi, Director-General of the Emirates Racing Authority and chairman of the Gulf Horseracing Council, announced a new, joined-up strategy for Middle Eastern racing jurisdictions at the Asian Racing Conference in Riyadh, encompassing six cross-border deals. Previously, on February 11, 2026, Al Shehhi was re-elected Vice-Chairman of the Asian Racing Federation for a second consecutive term during the federation's meeting, held concurrently with the conference. Earlier, on December 1, 2025, the ERA's inaugural online sale, hosted by Tattersalls Online, achieved an 87% clearance rate, with 13 of 15 lots sold. The lightly raced three-year-old Daayyem topped the sale, exchanging hands for AED58,000 (US$15,793) to Khalifa Alneyadi.
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Emirates Racing Authority (ERA) offers products in the media and telecoms services industry. Emirates Racing Authority (ERA)'s product portfolio comprises of media and TV services.
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