Filmmaster Events, a privately owned Italian company founded in 1981, is part of the Filmmaster Group. It employs approximately 200 people and generated roughly $25 million in revenue in 2023. The company's primary business is providing professional broadcast services, specializing in the conception and production of events for a diverse clientele including corporations, government entities, organizing committees, and individuals.
Filmmaster will produce the Closing Ceremony of the Winter Olympic Games on February 22, 2026, and the Opening Ceremony of the Winter Paralympic Games on March 6, 2026, at the Verona Arena. A 2006 commercial for Calzedonia, directed by Luca Lucini, showcased women's life stages. The company's work blurs the lines between advertising and cinema, creating commercials that tell stories. Filmmaster's work reflects a commitment to challenging, creating, and transforming. A separate statement discusses the legacy of Made in Italy, highlighting its union of creativity, quality, and tradition.