Filmmaster, a privately owned company headquartered in Italy, was founded in 1981 and employs approximately 200 individuals. The company reported $28.1M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in media managed services, with its Filmmaster Events division focusing on the creation and production of events for companies, public institutions, organising committees, and private customers.
Filmmaster will produce the Closing Ceremony of the Winter Olympic Games on February 22, 2026, and the Opening Ceremony of the Winter Paralympic Games on March 6, 2026, at the Verona Arena. A 2006 commercial for Calzedonia, directed by Luca Lucini, showcased women's life stages. The company's work blurs the lines between advertising and cinema, creating commercials that tell stories. Filmmaster's work reflects a commitment to challenging, creating, and transforming. A separate statement discusses the legacy of Made in Italy, highlighting its union of creativity, quality, and tradition.