Ford Motor Company is a publicly owned company headquartered in the United States. Founded in 1903, it employs approximately 218,660 individuals and reported $187.3B in revenue as of 2025. The company functions as a US car manufacturer.
On July 31, 2026, Ford President and CEO Jim Farley stated that improving vehicle quality is the automaker's most important objective, aiming to reduce warranty costs, enhance customer satisfaction, and strengthen long-term profitability. Also on July 31, the company launched regional lease programs and cash back offers for the 2026 Ford Bronco Sport during its Summer Sales Event. Previously, on July 31, CEO Farley reportedly warned employees that Chinese automakers could enter the U.S. market within five to 10 years, urging Detroit to prepare. Earlier on July 31, market reports indicated the Ford Ranger as a significant competitor to the Toyota Hilux in South Africa's bakkie segment, with sales figures shifting when analyzed by body style.
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