Foreo, a privately owned company headquartered in Sweden, was founded in 2013 and has approximately 620 employees. The company operates as a beauty-tech brand, offering wellness and fitness services.
On July 16, 2026, Foreo opened pre-orders for its issa™ Teeth Whitening Set. This followed the Swedish group's July 13 announcement of an expansion to its beauty tech portfolio, entering both LED devices and wellness supplements. Known for its electronic cleansers, Foreo launched its UFO LED Lighthouse Panel, priced at $59, exclusively at 1500 CVS stores nationwide as part of this strategic move.
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