Frase is a privately owned American company founded in 2017 that develops and provides a generative AI-powered writing platform. Its primary function is assisting users in creating SEO-optimized content. As of 2023, the company employs approximately 20 people, and its annual revenue was around $1 million. Its headquarters are located in the United States.
Frase released a workbook based on its Generative Engine Optimization (GEO) guide, offering a practical system for content optimization. The company also introduced a Style Guide feature to its Content Governance tools, complementing existing Brand Voice Reference Docs and Custom Terms features to maintain content consistency across teams. Frase noted the challenges brands face in maintaining consistent brand identity and quality in content creation across multiple channels and platforms. The company highlighted the evolving nature of search, emphasizing the need to consider various platforms beyond traditional search engine results pages, including AI-powered tools like ChatGPT, Google's AI Overviews, and Perplexity. Frase emphasized the importance of brand voice, personality, and trust in content creation.
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