Frase, a privately owned company based in the US, was founded in 2017 and has approximately 20 employees. The company reported $1.2M in revenue as of 2023. Functioning as a provider of Generative AI, the company operates an AI-powered Writing platform that specializes in the optimization of SEO content.
On October 2, 2026, Frase received a 4.9 out of 5 rating in a review that identified it as the strongest all-in-one platform for SEO teams needing to rank on Google and achieve AI citations, noting its growth beyond original capabilities. Earlier, on September 7, 2026, Frase was ranked the best AI search monitoring tool for its ability to connect clear reporting with subsequent content work, detailing where platforms like ChatGPT, Perplexity, Claude, Gemini, and Google AI cite a brand, how its citation share compares with competitors, and where buyer visibility ceases. On the same day, Frase's AI Visibility feature was highlighted for monitoring where these AI platforms cite a user and alerting them to changes.