News Summary:
Scaffolding appeared at Valley Children’s Stadium on August 15, indicating ongoing improvements beyond new branding elements for the Bulldogs’ September season. Bulldog Sports Enterprises, the multimedia rights partner, has been involved in sprucing up the venue for six weeks. Previously, on August 10, The Wonderful Co. detailed plans to place its Wonderful Pistachios, Wonderful Halos, and Pom Wonderful brands on the uniforms of all 18 Fresno State athletic programs. This five-year agreement, initially announced on August 7, is described as the largest corporate partnership in the school’s athletics history and the first portfolio-wide jersey patch partnership in collegiate athletics. Earlier, on July 24, Fresno State athletics lost Tyler Mariucci, its senior associate athletics director for development since August 2023, who departed for a similar role at Washington State, a Pac-12 rival, following two consecutive record-breaking philanthropic years for the Bulldogs. On June 26, Bulldog Sports Enterprises, a locally-owned startup, confirmed it would take over as Fresno State athletics’ multimedia rights partner starting July 1, retaining Paul Loeffler to continue as the play-by-play announcer for the Bulldogs’ football, basketball, and baseball radio broadcasts.
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