G2 Esports, a privately owned company headquartered in Germany, operates as an entertainment provider. Founded in 2014, it employs approximately 210 individuals. The company functions as a European esports organization that fields professional teams in a wide range of video games, establishing a significant presence and global following in competitive gaming.
G2 Esports secured a playoff spot on August 17 after defeating Shifters, despite a prior loss to Fnatic. Earlier, on August 13, the organization expanded its commercial portfolio by adding new sponsors, including Wizards of the Coast, Winamax, Betpanda, and McDonald's Germany. This followed an August 11 announcement detailing a long-term partnership with Wizards of the Coast, which will feature the publisher's game titles on G2's Counter-Strike jersey. The collaboration launched with *Exodus*, a sci-fi action RPG developed by Archetype Entertainment, a Wizards of the Coast studio, with the *Exodus* jersey debuting at the Esports World Cup on August 12. This partnership also brings franchises such as *Magic: The Gathering* and *Dungeons & Dragons* to G2's apparel. Previously, on August 5, Pétronille Grein, Head of Products & Licensing, discussed the design direction and success of G2 Esports' limited-edition *ONE PIECE* Gear 5 streetwear collection, which launched in June.
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