Greenfly, a privately owned company headquartered in the US, was founded in 2014. With approximately 70 employees, it reported $10.1M in revenue as of 2023. The company's main product focuses on marketer and agency technology. It specializes in automating the continuous flow of short-form digital media for sports and entertainment organizations. Greenfly automates digital media operations, including content capture, collection, automated organization, and distribution of digital media, facilitating both fan engagement and monetization.
Greenfly and BYU Athletics announced a multi-year agreement on March 24, 2026, granting BYU Athletics and its student-athletes full access to Greenfly’s content operations platform. This platform enables the program to capture, distribute, and analyze content, aiming to set a new standard for the Big 12 Conference and across collegiate athletics. Previously, on February 17, Greenfly formed a strategic partnership with SportsPro, an international sports business media and events company. This alliance utilizes Greenfly’s technology across SportsPro’s event portfolio and aims to showcase the value of short-form content in sports media. This follows the January 8 launch of "Access by Getty Images" by Getty Images, an offering developed in partnership with Greenfly. "Access by Getty Images" provides talent, creators, and industry professionals with real-time access to premium entertainment imagery for personal social media use for a nominal convenience fee, designed to bridge the gap between high-profile cultural moments and the speed of social media.
Greenfly's customers primarily consist of spectator Sports and broadcast television and radio companies. Examples of Greenfly's customers include BET Media Group, Major League Baseball (MLB) and Paris Saint-Germain.