Greenfly, a privately owned US company founded in 2014, provides technology for marketers and agencies. Employing approximately 70 people, the firm specializes in automating the process of managing short-form digital media for sports and entertainment clients. This includes content acquisition, organization, and distribution, aiming to improve both fan engagement and revenue generation. In 2023, the company reported revenues of approximately $10 million.
Greenfly announced a multi-year partnership with DePaul University Athletics on an unspecified date to centralize content operations across all sports. On an unspecified date, Greenfly hired Eugene Cariaga as Director of Strategic Partnerships and Business Development for the EMEA region. Cariaga will be based in London and focus on regional growth and strategic partnerships. Greenfly also announced participation in two industry events: SPORTEL Monaco, a sports content, media rights, and technology convention, and The Running Event, a run and outdoor specialty retail conference and trade show in San Antonio, TX. Specific dates for these events were not provided.
Greenfly's customers primarily consist of broadcast television and radio, spectator Sports and bat sports companies. Examples of Greenfly's customers include BET Media Group, Major League Baseball (MLB) and Paris Saint-Germain.
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