Greenfly, established in 2014 and based in the United States, is a privately held company specializing in marketing, customer experience (CX), and publishing technology. With a team of around 70 employees, Greenfly focuses on automating the continuous flow of short-form digital media for sports and entertainment organizations. Their technology automates digital media operations, including content capture, collection, automated organization, and distribution, facilitating fan engagement and monetization opportunities.
Greenfly, a company specializing in short-form content workflows for sports media and other brands, announced the promotion of Rosanne Hong from Vice President of Product to Chief Product Officer on August 27, 2024. Hong will provide strategic guidance on product initiatives and executions. The company also highlighted the growth of live content capture programs in sports, with many top sports leagues generating multi-million dollar returns through these programs. Greenfly noted the increasing popularity of mobile platforms for sports consumption, with major sports leagues, teams, and college conferences evolving their content strategies accordingly. In a fast-paced sports news landscape, Greenfly emphasized the importance of delivering news quickly and effectively to attract and retain audiences.
Greenfly's customers primarily consist of sports tickets, merchandise and sponsorship, bat sports and streaming services companies. Examples of Greenfly's customers include Paris Saint-Germain, Major League Baseball (MLB) and BET Networks.
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