Greenfly, a privately owned US company founded in 2014, provides technology for marketers and agencies. Employing approximately 70 people, the firm specializes in automating the process of managing short-form digital media for sports and entertainment clients. This includes content acquisition, organization, and distribution for purposes of fan engagement and revenue generation. In 2023, the company's revenue was less than $10 million.
On February 27, 2025, Greenfly announced a multi-year agreement with the Deutsche Fußball Liga (DFL) to continue managing digital media assets across the Bundesliga and 2. Bundesliga. This builds on an existing partnership, where Greenfly facilitates the flow of digital media assets throughout the league's content ecosystem, including powering the leagues’ Social Media Matchday Feed. The DFL uses Greenfly's technology league-wide to deliver match-day content to media partners. Separately, on March 6, 2025, Greenfly announced it will manage digital media assets, including social media distribution, for The Snow League's winter sports athletes. Finally, Greenfly signed a multi-year deal with the Harlem Globetrotters to use its short-form content management tools to modernize their digital content strategy.
Greenfly's customers primarily consist of bat sports, spectator Sports and entertainment companies. Examples of Greenfly's customers include Paris Saint-Germain, BET Networks and Major League Baseball (MLB).
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