Orange Logic, a privately owned US-based company founded in 1998, provides technology for marketers and agencies. Employing approximately 100 people, the company offers a digital asset management (DAM) solution designed to improve content workflows, automate tasks, and facilitate remote collaboration. In 2023, the company's revenue was less than $10 million.
Orange Logic participated in DAM NYC, addressing challenges in digital asset management. On an unspecified date, Hogarth Worldwide and Orange Logic representatives discussed generative AI's impact on creative production, emphasizing its effectiveness when combined with a digital asset management (DAM) system. Stitch Fix integrated Creative Force with Orange Logic to improve its creative production pipeline. Orange Logic and Vimeo announced a partnership to provide a more integrated video management system. Finally, Orange Logic participated in a panel discussion on evolving digital asset management into connected content orchestration platforms to address the challenges of increased content production and performance measurement.
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Orange Logic offers products in the ad tech and media tech industries. Orange Logic's product portfolio comprises of production and post production and marketer and agency technology.
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Orange Logic's revenues were less than $50M in 2023. Caretta Research has split Orange Logic's revenue into 2 different product categories, the largest of which is dAM and publishing tools. For full access to Orange Logic's revenue breakdown subscribe to Caretta Portal.
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Orange Logic's customers primarily consist of broadcast television and radio, software Development and education companies. Examples of Orange Logic's customers include Instacart, Pearson and BBC.
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