Orange Logic, a privately owned company headquartered in the US, was founded in 1998, and employs approximately 270 individuals. The company reported $47.0M in revenue as of 2025, functioning as a tier 2 media tech buyer. It specializes in marketer and agency technology, offering a Digital Asset Management (DAM) solution designed to streamline content workflows, automate manual processes, and facilitate remote collaboration.
Orange Logic recently engaged with 17 Chief Marketing Officers and senior brand leaders from diverse industries at an industry event on March 12, noting a shared structural challenge among CMOs despite their varying sectors. This engagement follows a March 10 interview with CEO Brian McLaughlin, who discussed how Orange Logic's digital asset management (DAM) solutions optimize content operations in the age of AI and automation to address the growing volume and complexity of digital content. Earlier, on March 3, Lionsgate, a global content company, selected Orange Logic as its global platform to streamline content production across all marketing teams. The company was also named a "Leader" in The Forrester Wave™: Digital Asset Management Systems Q1 2026 report on February 20, recognized for its enterprise DAM platform that automates creative workflows.
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Orange Logic offers products in the media tech and ad tech and services industries. Orange Logic's product portfolio comprises of marketer and agency technology and production and post production.
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Orange Logic's revenues were less than $100M in 2025. Caretta Research has split Orange Logic's revenue into 2 different product categories, the largest of which is production asset management (PAM) and collaboration. For full access to Orange Logic's revenue breakdown subscribe to Caretta Portal.
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Orange Logic's customers primarily consist of education and broadcast television and radio companies. Examples of Orange Logic's customers include Pearson, NBCUniversal and BBC.
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