Instacart, a publicly owned company headquartered in the US, was founded in 2012. With approximately 18,490 employees, it reported $3.7B in revenue as of 2025. The company specializes in software development and operates as a tier 1 media tech buyer. It functions as a grocery technology company in North America, collaborating with grocers and retailers to facilitate how people shop.
On March 13, 2026, Instacart released 2025 frozen pizza ordering data for various states, including Kentucky and Wisconsin, in recognition of National Pi Day. This followed the US grocery retailer Fareway's announcement earlier the same day that it partnered with Instacart to upgrade and expand its digital shopping services, rolling out an updated e-commerce platform built on Instacart’s Storefront Pro enterprise commerce platform. Previously, on March 11, Instacart CFO Emily Reuter affirmed the success of the company's 2024 partnership with Uber Eats for grocery delivery during a Morgan Stanley 2025 TMT Conference. Also on March 11, Instacart detailed strategies of 2025's fastest-growing emerging brands on its platform, which included Archer Meat Snacks, Built Bars, Cymbiotika, and Scott & Jon's.
Instacart has partners like Sprouts Farmers Market. Examples of Instacart's suppliers include Integral Ad Science (IAS), DoubleVerify and The Trade Desk.
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