Instacart, a publicly owned American company founded in 2012, develops software for the grocery industry. Employing approximately 18,490 people, the company's headquarters are located in the United States. Its primary focus is on providing technological solutions that alter the grocery shopping experience for both consumers and retail partners in North America.
Instacart announced two partnerships on an unspecified date: one with Vroom Delivery to integrate Carrot Ads into 3500 convenience stores nationwide, and another with Pear Suite to expand food-as-medicine programs to Medicaid communities. This news followed earlier reports of strong online grocery demand driving a second-quarter core profit forecast of US$240-250 million, exceeding analyst expectations. Separately, on September 19, 2025, Pinterest announced that Instacart's Chief Financial Officer, Emily Reuter, joined its Board of Directors, effective September 18, 2025.
Instacart has partners like Sprouts Farmers Market. Examples of Instacart's suppliers include DoubleVerify, The Trade Desk and Integral Ad Science (IAS).