Instacart, publicly owned and headquartered in the US, was founded in 2012 and employs approximately 18,490 individuals, reporting $3.7B in revenue as of 2025. The company specializes in software development and functions as a tier 1 media tech buyer, focusing on grocery technology in North America by collaborating with grocers and retailers.

2025 Revenue

Founded

2012

Headcount

3,600

Headquarters

United States

Primary Segment

Software Development

Ownership

Publicly Owned

News Summary:

On September 10, 2026, Instacart introduced Clementine, an AI-powered grocery shopping assistant now available to customers across North America on the Instacart Marketplace. Concurrently, the company announced new grocery partners live with Cart Assistant, its enterprise AI shopping assistant, which provides retailers with a branded shopping experience powered by their catalogs and customer data, enhanced by the same technology behind Clementine. Earlier on the same day, YMCA of the USA (Y-USA) announced a new national collaboration with Instacart. This two-year partnership, launched during Hunger Action Month, aims to expand equitable food access, strengthen community resilience, and support local Y initiatives across the country, with Instacart advancing critical Y programs focused on disaster response, food security, and community engagement for the 2,600+ YMCAs nationwide. Previously, Instacart reported a significant consumer trend, dubbed "the proteinization and fiberization of America’s shopping cart," citing a nearly 13% year-on-year rise in user searches for "protein" and a 26.4% jump for "fiber" on its platform.

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Instacart offers 2 products in the media and telecoms services industry. Instacart's product portfolio comprises of search, social, and retail media.
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Instacart's revenues were $3.7B in 2025. Caretta Research has split Instacart's revenue into 2 different product categories.
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Instacart has partners like Sprouts Farmers Market. Examples of Instacart's suppliers include DoubleVerify, The Trade Desk and Integral Ad Science (IAS).

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