WPP Production, also known as Hogarth Worldwide, is a privately owned company under parent company WPP, headquartered in the UK. Founded in 2008, it employs approximately 4,350 individuals and reported $285.2M in revenue as of 2024. The company functions as a tier 1 media tech buyer. It specializes in media managed services and marketing implementation services, including all-channel production and language services, for blue-chip international companies.
Karthik Nagarajan is stepping down as India CEO of WPP Production, formerly Hogarth, after leading the company's operations in the country for three-and-a-half years. Nagarajan was appointed CEO of Hogarth India in January 2023 with a mandate to drive growth and innovation. Previously, on October 16, 2025, Hogarth Worldwide, described as WPP’s premier global production agency, showcased its partnership with Voices, reporting a 44% jump in audience recall and over 3,000 jobs. This collaboration focused on authentic global localization for brands such as Coca-Cola, Ecolab, and Unilever. Earlier, on September 17, 2025, at the IBC Conference, Hogarth Worldwide’s Francisco Lima discussed how generative AI (GenAI) is transforming creative production, particularly when integrated with a robust Digital Asset Management (DAM) foundation to enable scalable workflows.
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WPP Production offers 4 products in the media tech and enterprise tech industries. WPP Production's product portfolio comprises of generative AI and media managed services.
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WPP Production's revenues were less than $500M in 2024. Caretta Research has split WPP Production's revenue into 5 different product categories, the largest of which is post production services. For full access to WPP Production's revenue breakdown subscribe to Caretta Portal.
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