WPP Production, also known as Hogarth Worldwide, is a privately owned company under parent company WPP, headquartered in the UK. Founded in 2008, it employs approximately 4,350 individuals and reported $285.2M in revenue as of 2024. The company functions as a tier 1 media tech buyer. It specializes in media managed services and marketing implementation services, including all-channel production and language services, for blue-chip international companies.
On October 16, 2025, Hogarth Worldwide, WPP’s global production agency, detailed its partnership with Voices, which has spanned over 10 years and contributed to a 44% jump in audience recall for major brands like Coca-Cola, Ecolab, and Unilever, while also creating more than 3,000 jobs through authentic global localization. Previously, on September 17, 2025, Hogarth Worldwide’s Francisco Lima addressed the IBC Conference, emphasizing the ongoing shift in creative production due to generative AI and its enhanced impact when integrated with strong Digital Asset Management (DAM) foundations. This follows an August 18, 2025, ruling by the Advertising Standards Authority (ASA), which banned a Sanex shower gel TV advertisement created by Hogarth Worldwide, determining that the ad reinforced racial stereotypes through its portrayal of two Black women with dry skin in "before" shots compared to a white woman with smooth skin in the "after" sequence.
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WPP Production offers 4 products in the media tech and enterprise tech industries. WPP Production's product portfolio comprises of media managed services and generative AI.
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WPP Production's revenues were less than $500M in 2024. Caretta Research has split WPP Production's revenue into 5 different product categories, the largest of which is post production services. For full access to WPP Production's revenue breakdown subscribe to Caretta Portal.
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