DNEG, also known as Double Negative, is a privately owned company headquartered in the UK. It operates as a subsidiary of Prime Focus, with Brahma AI as a subsidiary. Founded in 1998, with approximately 6,570 employees, the company reported $410.0M in revenue as of 2023 and functions as a tier 1 media tech buyer. The company specializes in Generative AI, providing VFX and animation services for feature film and television productions. It maintains studios across London, Vancouver, Mumbai, Los Angeles, Chennai, Montréal, Chandigarh, Bangalore, Toronto, and Sydney.
On March 11, 2026, Namit Malhotra, producer of the anticipated film *Ramayana* and CEO of DNEG, debuted on the Hurun Global Rich List 2026 with a net worth of Rs 9204 crore. This follows reports on March 8, 2026, indicating his inclusion on the list as India welcomed 57 new billionaires, pushing the country's total count to 308. Malhotra's entrepreneurial journey started in 1995 when he established Video Workshop, an editing studio, in his father's garage. Earlier, on March 4, 2026, DNEG hosted a virtual career exploration trek designed for students interested in animation, visual effects, film, and digital production, providing insights into industry hiring and evolution.
DNEG offers 4 products in the enterprise tech and media tech industries. DNEG's product portfolio comprises of generative AI and media managed services.
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DNEG's revenues were less than $500M in 2023. Caretta Research has split DNEG's revenue into 4 different product categories, the largest of which is aI content generation. For full access to DNEG's revenue breakdown subscribe to Caretta Portal.
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