DNEG, also known as Double Negative, is a privately owned company headquartered in the UK. Operating as a tier 1 media tech buyer and a subsidiary of Prime Focus, it also owns Brahma AI. Founded in 1998, the company employs approximately 6,570 individuals and reported $362.9 million in revenue as of 2024. The company specializes in generative AI and functions as a VFX and animation provider for feature film and television, maintaining studios in London, Vancouver, Mumbai, Los Angeles, Chennai, Montréal, Chandigarh, Bangalore, Toronto, and Sydney.

2024 Revenue

Founded

1998

Headcount

6,564

Headquarters

UK

Primary Segment

Generative AI

Ownership

Privately Owned

News Summary:

On April 23, 2026, DNEG celebrated the graduates of its InStep UK’s 18-month Women in Leadership program, organized by Dara McGarry, Outreach Senior Manager for DNEG Animation, which aims to enhance skills for UK-based emerging managers in team guidance. Previously, on April 21, DNEG Founder and Global CEO Namit Malhotra presented the film "Ramayana" to a global audience at CinemaCon 2026 in Las Vegas, alongside superstar Yash. This presentation followed an April 20 event where Indian superstar Yash joined Malhotra to promote the upcoming two-part epic ‘Ramayana’ adaptation and provided an update on the June release of ‘Toxic’. Earlier, on April 19, Alaric McAusland, Managing Director of DNEG Sydney, announced plans to attend Screen Forever from April 28-30, 2026, a major gathering of screen industry professionals, to connect with Australian producers. On April 8, Producer Namit Malhotra had stated the team behind "Ramayana" aims for a grand Diwali release, acknowledging the reception of the film’s teaser. Directed by Nitesh Tiwari, the film stars Ranbir Kapoor as Ram, Ravi Dubey as Lakshman, Sai Pallavi as Sita, and Yash as Ravana.

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DNEG offers 4 products in the media tech and enterprise tech industries. DNEG's product portfolio comprises of media managed services and generative AI.
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DNEG's revenues were less than $500M in 2024. Caretta Research has split DNEG's revenue into 4 different product categories, the largest of which is aI content generation. For full access to DNEG's revenue breakdown subscribe to Caretta Portal.
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