Gain Theory

Gain Theory, a privately owned marketing consultancy founded in 2015 and headquartered in the US, is a subsidiary of WPP. Employing approximately 210 people, the firm operates globally across 58 markets. Gain Theory specializes in marketing effectiveness and foresight, leveraging data, advanced analytics, and technology to advise clients on marketing investment strategies. Their services encompass diagnostic tools, data quality assessment, growth source identification, growth acceleration techniques (including marketing mix modeling and attribution), and predictive forecasting. The company was recognized as a leader in marketing measurement and optimization by Forrester in 2023.