Magna Global

Magna Global

http://www.magnaglobal.com
https://www.linkedin.com/company/magna-global/

Magna Global is a privately owned company headquartered in the US and a subsidiary of IPG Mediabrands. Founded in 2001, it employs approximately 290 individuals. The company functions as the media intelligence unit within IPG Mediabrands, responsible for advertising forecasts, consumer behavior analysis, marketplace insights, and the development of advertising strategies and technology. Magna Global leverages its insights and strategic relationships to provide clients and media partners with a competitive advantage in the marketplace.

Revenue

Founded

2001

Headcount

284

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

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Magna Global offers products in the ad tech and services industry. Magna Global's product portfolio comprises of advertising, marketing, media agencies.

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Jan

13th

2026

09:44

The First - And Probably Last - Omnicom Media Global Landscape

In what will likely prove to be Magna Global's last -- and Omnicom Media's only -- public global/regional ad-spending estimates, the former Interpublic unit quietly updated its Atlas database at year-end with its official December 2025 forecast.

Jan

7th

2026

06:33

Digital Advertising Driving Malaysia’s Adex Growth

KUALA LUMPUR: Growth in Malaysia’s advertising expenditure (adex) continues to be driven almost entirely by digital platforms, while traditional media segments continue to decline, according to Kenanga Research. In a note yesterday, it said advertisers in Malaysia continue to gravitate toward digital channels, driven by rising social media engagement and a growing preference for programmatic, data-driven ad buying across search engine platforms.

Jan

6th

2026

09:52

Advertising Money Flows to Digital Platforms, Traditional Media Under Pressure | eNanyang

[Translated] The research institution stated that although the international media investment and intelligence company Magna Global expects Malaysia's total advertising expenditure last year to increase by 6.4% year-on-year, this growth is entirely concentrated in the digital media sector, especially social media and search engines.

Nanyang Siang Pau

Jan

1st

2026

06:29

Digital Advertising Driving Malaysia’s Adex Growth As Traditional Media Declines

KUALA LUMPUR, Jan 6 (Bernama) -- Growth in Malaysia’s advertising expenditure (adex) continues to be driven almost entirely by digital platforms, while traditional media segments continue to decline, according to Kenanga Research. In a note today, it said advertisers in Malaysia continue to gravitate toward digital channels, driven by rising social media engagement and growing preference for programmatic, data-driven ad buying across search engine platforms.

Dec

30th

2025

08:24

Regulatory and Legal, Emerging Tech, B2B Tag

AOTY 2025: Magna Global on winning the Media Agency of the Year

Magna Global MENA was named the Media Agency of the Year 2025 at Campaign Agency of the Year Middle East Awards. According to the jurors, Magna is “An outstanding, future-focused media agency driving innovation and growth.” They added that the agency shows “strong momentum and bold thinking.

Campaign Middle East

Dec

19th

2025

13:42

Emerging Tech, B2B Tag

Ads on streaming services are the future, and also very annoying

NEW YORK/LOS ANGELES (Dec 18): Advertising on streaming services is a big new growth business for marketing and media companies, but consumers are increasingly frustrated by what they see and hear on their screens. Ads might be too loud, of poor quality or irrelevant, and repeat too often.

The Edge Singapore

Dec

18th

2025

18:30

Emerging Tech, B2B Tag

Ads on streaming services are the future, and also annoying

Advertising on streaming services is a big new growth business for marketing and media companies, but consumers are increasingly frustrated by what they see and hear on their screens. Ads might be too loud, of poor quality or irrelevant, and repeat too often.

Los Angeles Times

Dec

8th

2025

18:30

Emerging Tech, B2B Tag

Global media giants mobilise data insights and AI for advertising success amid regional surge in short-form video consumption

Global media giants mobilise data insights and AI for advertising success amid regional surge in short-form video consumption Dubai, UAE, 9 December 2025: Advertisers must leverage artificial intelligence (AI) for greater effectiveness and higher engagement amid a surge in short-form video consumption, according to global industry leaders based at Dubai Media City, the cornerstone of the Middle East’s creative landscape and one of TECOM Group PJSC’s 10 vibrant business districts.

Dec

8th

2025

18:30

Emerging Tech, B2B Tag

Global media giants mobilise data insights and AI for advertising success amid regional surge in short-form video consumption

Advertisers must leverage artificial intelligence (AI) for greater effectiveness and higher engagement amid a surge in short-form video consumption, according to global industry leaders based at Dubai Media City, the cornerstone of the Middle East’s creative landscape and one of TECOM Group PJSC’s 10 vibrant business districts.

Dec

3rd

2025

18:30

Management Changes, B2B Tag

Lucy Formosa-Morgan exits MAGNA

Credit: Lucy Formosa Morgan Lucy Formosa-Morgan has left her role as managing director of MAGNA Global, the investment and intelligence arm of IPG Mediabrands, after three years leading Australian operation. She stepped into the job in 2022, replacing Nick Durrant.

AdNews (Australia)

Nov

12th

2025

13:23

MAGNA Media Trials and Warner Bros. Discovery Study Highlights How Shoppable TV Ads Turn Viewers into Buyers

NEW YORK, NY – NOVEMBER 12, 2025 — As audiences increasingly stream their favorite shows and movies, TV advertising continues to evolve in bridging entertainment and commerce in new ways. Even as viewers express strong interest in buying products they see on TV, many still find it difficult to take that next step.

Oct

19th

2025

19:24

Artificial Intelligence, CT_Monitor Company

Direct Messaging and AI are Reshaping How Brands Reach Consumers: Magna Global’s Kara Manatt – Beet.TV

NEW YORK – Technology has changed not just how people communicate with one another, but also how they connect with brands, said Kara Manatt, executive vice president of intelligence solutions at Interpublic Group’s Magna Global. “I work on a team at Magna that conducts custom research in-house focused on helping our clients make better buying decisions,” Manatt said in an interview with Beet.TV contributor David Kaplan.

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