Magna Global, a privately owned advertising services company founded in 2001, is a subsidiary of IPG Mediabrands. Headquartered in the US, it employs approximately 290 people. The company's core function is providing media intelligence, including advertising forecasts, consumer behavior analysis, market insights, and research into innovative advertising technologies and strategies. This information is used to offer clients and media partners a competitive edge.
Magna Global and DIRECTV Advertising released April data indicating that over half (54%) of US ad-supported TV viewers who paused content did so for one to five minutes, a sufficient duration for targeted ads. A June report from Magna Global highlighted the Asia-Pacific advertising market's resilience, with India showing 7.8% ad growth, exceeding average ad spend resilience and reaching $11 ad spend per capita. In August 2025, a new global study explored the cultural, digital, and commercial impact of Black influence in the US, UK, and Nigeria. Magna Global also reported in 2024 that 81% of travel ad spending is now digital, coinciding with a Forrester projection of a $2.5 trillion global travel market by 2028. Separately, Joelle Nasr of Magna Global KSA shared insights on the evolution of diversity, equity, and inclusivity (DEI) strategies.
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Magna Global offers products in the ad tech industry. Magna Global's product portfolio comprises of advertising, marketing, media agencies.
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