Magna Global is a privately owned company headquartered in the US and a subsidiary of IPG Mediabrands. Founded in 2001, it employs approximately 290 individuals. The company functions as the media intelligence unit within IPG Mediabrands, responsible for advertising forecasts, consumer behavior analysis, marketplace insights, and the development of advertising strategies and technology. Magna Global leverages its insights and strategic relationships to provide clients and media partners with a competitive advantage in the marketplace.
On June 15, 2026, Magna was notably absent from an industry gathering that originated in the early 1970s as Paine Webber’s Conference on the Outlook for the Media, where advertising industry predictions were traditionally revealed. This absence came after Omnicom's $13 billion acquisition of Interpublic, which concluded 12 days prior. Earlier, on January 13, 2026, Magna Global, identified as a former Interpublic unit, quietly updated its Atlas database with its official December 2025 forecast, which is expected to be Magna Global's last public global or regional ad-spending estimates and Omnicom Media's only such public estimate.
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Magna Global offers products in the ad tech and services industry. Magna Global's product portfolio comprises of advertising, marketing, media agencies.
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