Magna Global

Magna Global

http://www.magnaglobal.com
https://www.linkedin.com/company/magna-global/

Magna Global is a privately held advertising agency founded in 2001 and headquartered in the United States. It specializes in media planning and buying, research, and analytics. The company is a subsidiary of IPG Mediabrands, a leading media holding company that operates in over 130 countries worldwide. Magna Global employs approximately 290 people.

Revenue

Founded

2001

Headcount

284

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

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Dec

12th

2024

16:12

Caretta Research_Monitor Company

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

Published on Digiday This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streaming’s TV watch time share peaks TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more See TV Maybe the connected TV ad market needs to get more traditional to advance.

Dec

11th

2024

14:00

Caretta Research_Monitor Company

Nexxen and MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimization Increases Lower Funnel Impact

Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers Optimized ads drive 78% lift in search intent and 65% lift in purchase intent New York – December 11, 2024

Dec

10th

2024

15:57

Caretta Research_Monitor Company

Media Innovation to Propel the Ad Market Towards Trillion Mark Says Magna

Published on Branding In Asia Search remains the largest portion of digital advertising revenues representing $101 billion in 2024 – making up 46% of total digital advertising budgets. MAGNA’s winter update of its Global Ad Forecast reports that media owners’ advertising revenues reached $933 billion in 2024, reflecting a 10% increase, consistent with mid-year projections.

Dec

10th

2024

15:29

Caretta Research_Monitor Company

Global ad spending is poised to hit $1 trillion—inside the latest forecasts

Dentsu’s Dec. 3 global ad spend forecast estimated worldwide advertising revenue to grow by $48.9 billion (6.8%) year over year, to $772.4 billion in 2024. Dentsu predicted slower global ad revenue growth of 5.9% in 2025.

Dec

8th

2024

07:00

Financial Results, Caretta Research_Monitor Company

MAGNA Advertising Forecast: Media Innovation to Propel the Global Ad Market Towards the Trillion Mark

Key Takeaways The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by an estimated +4% to $274 billion – the best performance in 14 years (if we exclude the post-COVID recovery of 2021).

Dec

4th

2024

09:09

Financial Results

Automotive Fuel Tank Market Size, Share, Trends, Opportunities, and Forecasts 2024 to 2031 | Kautex, Magna Global, Yachiyo Industry Co. Ltd., TI Fluid Systems

The Automotive Fuel Tank Market report by DataM Intelligence provides insights into the latest trends and developments in the market. This report identifies the key growth opportunities in the market and provides recommendations for market participants to capitalize on these opportunities.

Nov

25th

2024

18:30

Final Boomtown Masterclass of 2024 reinforces benefits of regional advertising

“Boomtown will boom your business” was the key message shared by marketing experts at the final Boomtown Masterclass for 2024. The masterclass, which was held online last Thursday, featured insights from a panel of senior women in media, including MD for marketing agency Magna Global, Lucy Formosa Morgan; GM of group media for Woolworths Group, Nicole Smart; and chief marketing and innovation officer for software platform, Flintfox International, Cath Brands.

AdNews (Australia)

Nov

15th

2024

15:49

Advertisers, Creators Raise Performance Across YouTube, Reddit

Published on MediaPost Appealing to users who want something new to engage with across social, search and connected TV has become a challenge, but not when taking the approach of thinking like a “human first and then a brand.” Here are some holiday tips that make it easier to catch their attention.

Nov

13th

2024

14:00

NAVIGATING AD NOISE, FRAGMENTATION, AND MISINFORMATION ON SOCIAL MEDIA TO BUILD AUTHENTIC BRAND ENGAGEMENT

MAGNA Media Trials newest research shapes toolkits for advertisers to connect more effectively with communities on Reddit NEW YORK, NY, NOVEMBER 13, 2024 – To better reach their audiences, advertisers are elevating their content creation game while also keeping brand safety and suitability priorities top-of-mind.

Oct

29th

2024

11:59

Partnerships and Alliances

MAGNA COLLABORATES WITH LINKEDIN TO EXPLORE CTV AD EFFECTIVENESS FOR B2B

Research finds 98% of LinkedIn users watch Connected TV, redefining advertising opportunities for business decision makers October 29, 2024 — New York, NY —MAGNA Media Trials collaborates with LinkedIn to explore Connected TV (CTV) ad effectiveness in reaching B2B audiences.

Oct

10th

2024

07:30

Partnerships and Alliances

MAGNA and DeepIntent Reveal New Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes

MAGNA, the media intelligence and investment unit of IPG Mediabrands, today announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. ■

Oct

2nd

2024

08:46

MAGNA Media Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising

NEW YORK, OCTOBER 2, 2024 – In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. Today, MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify, the world’s most popular audio streaming platform, released a study on preferences and how podcast listeners consume content.

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