Magna Global, a privately owned advertising services company founded in 2001 and headquartered in the US, employs approximately 290 people. It provides media planning and buying services, along with research and analytics support. Magna Global operates as a subsidiary of IPG Mediabrands, a larger media holding company with a global presence spanning over 130 countries.
Magna and Pinterest released research on March 27, 2025, exploring the relationship between ad environment attributes and brand outcomes on social platforms. This research, providing quantitative data, examines how feelings influence media buying and planning decisions. A separate report, also published in partnership with Pinterest, analyzed the effects of positivity on social media and its impact on ad response. In a spring update to its U.S. Ad Forecast report, Magna lowered its 2025 U.S. ad sales growth projection to 4.3%, down from an earlier prediction of 4.9%. This revision reflects economic uncertainty and decreased consumer confidence. Additionally, a joint study by Magna and Vox Media investigated listener habits and brand mindset considerations for effective podcast advertising, given the $2.5 billion spent on podcast advertising in the previous year.
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