Wavemaker is a privately owned company headquartered in the UK, with WPP as its parent company. Founded in 2002, it employs approximately 5890 individuals. The company specializes in Advertising Services, offering marketing and advertising services to content owners, brands, and organizations.
On February 18, 2026, WaveMaker Inc. announced the launch of a new agentic artificial intelligence application generation system aimed at standardizing AI development. This system focuses on leveraging AI for automated work in hybrid environments, which integrate developers' integrated developer environments (IDEs) with visual design studios. Previously, on August 25, 2025, WaveMaker introduced TestDrive, a white-label trial application developed in collaboration with AT&T for the MVNx ecosystem. TestDrive enables mobile virtual network operators, consumer brands, and connectivity providers to offer try-before-you-buy service experiences with a fully customizable user interface, allowing for branded trial services to launch within weeks without extensive coding expertise or technical resources.
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