Wavemaker, a privately owned advertising services company founded in 2002 and headquartered in the UK, employs approximately 5,890 people. The company provides marketing and advertising services to a range of clients, including content owners, brands, and organizations.
WaveMaker Inc. collaborated with AT&T to develop TestDrive, a white-label trial application for the MVNx ecosystem. This application allows mobile virtual network operators, consumer brands, and connectivity providers to offer try-before-you-buy services. The application features a customizable user interface, enabling quick launches without extensive coding or technical resources. WaveMaker also addresses the challenges of converting Figma designs into application code, noting the complexities involved in translating design intent into functional applications. The company highlights a rising demand for mobile applications in both B2B and B2C markets, coupled with a shortage of skilled developers. WaveMaker's rapid application development platform aims to overcome these challenges by accelerating the development process and enabling faster market entry.