Mindshare

Mindshare is a privately owned media services company headquartered in the UK with approximately 8,120 employees. Founded as a WPP subsidiary, it operates in 86 countries across 116 offices. Mindshare's stated business model focuses on "Good Growth," defined as sustainable and enduring business growth that contributes positively to society. The company employs data science and behavioral science to understand consumer motivations and uses this understanding to connect brands with consumers through media strategies aligned with shared values.