Mindshare

Mindshare, a privately owned company headquartered in the UK, operates with approximately 8,120 employees. Originally established by WPP, the company functions as a media services brand focused on accelerating client growth. It leverages "Precisely Human Intelligence," a methodology that integrates data science and behavioural science to analyze consumer motivations. This approach informs its media strategies for connecting brands with consumers, with a global presence across 116 offices in 86 countries.