Van Wagner, a privately owned company headquartered in US, founded in 1971, employs approximately 270 individuals. The company specializes in advertising services, functioning as a full-service sports and entertainment firm.
Van Wagner brokered a 15-year, $31.75 million naming rights partnership between the University at Buffalo and Broadview Federal Credit Union on March 11, 2026, which represents the largest deal in Mid-American Conference (MAC) history. Previously, on February 7, 2026, the company strengthened Levi’s Stadium’s revamped control room to match production needs for Super Bowl LX, an annual production in partnership with the NFL and the host venue. This followed Van Wagner's announcement on December 18, 2025, of a long-term multimedia rights partnership with American University Athletics, under which it will represent the university's multimedia rights.