GDH

GDH, also known as GDH 559, is a privately owned company headquartered in Thailand. Operating as a subsidiary of GMM Grammy in a joint venture with Hub Ho Hin Bangkok, it was established in January 2016 and employs approximately 100 individuals. The company reported $51.5M in revenue as of 2024. Specializing in content rights, GDH functions as a fully integrated film production studio and entertainment company. It was formed as the successor to GMM Tai Hub (GTH), inheriting nearly all of its creative personnel, directors, and intellectual property libraries following GTH's corporate restructuring. The company's name stands for "Gross Domestic Happiness," reflecting an organizational philosophy that prioritizes audience satisfaction and creative well-being over raw box office metrics, while the "559" signifies both its official founding date (January 5, 2559 B.E. in the Buddhist calendar) and its 59 founding creative shareholders. GDH is involved in producing and distributing films across multiple genres, including Bad Genius and How to Make Millions Before Grandma Dies.