Giants of Africa, a non-profit organization headquartered in Canada, was founded in 2003 by Masai Ujiri. Operating with approximately 20 employees and recognized as a tier 1 media tech buyer, the organization focuses on providing media and TV services while utilizing basketball as a tool to empower and educate African youth.

2024 Revenue

Founded

2003

Headcount

29

Headquarters

Canada

Primary Segment

Media and TV services

Ownership

Non-profit

News Summary:

Giants of Africa and its founder Masai Ujiri are set to host "AfriCAN: Advancing Africa Together" on May 6, 2026, an event presented by TD designed to unite leaders, artists, chefs, entrepreneurs, and the African diaspora through an immersive cultural experience. Previously, on September 7, 2025, the Intellectual Giants of Africa Foundation, alongside the Murdock-Thompson Center for Teachers, honored Nigerian educators at the 2025 Summer Fellowship for Innovative Teaching (SFIT) Awards Ceremony in Abuja. The event, themed ‘Harnessing Innovation To Shape Our Children’s Future,’ recognized teachers for their work in driving innovation and equity in education. Earlier, on July 14, 2025, Masai Ujiri’s Giants of Africa announced additional talent, including Ayra Starr and Kawhi Leonard, for its 2025 Festival. This weeklong celebration of basketball, entertainment, culture, and community was scheduled to take place in Kigali, Rwanda, from July 26 to August 2. In March 2025, Giants of Africa implemented iconik media management and Backblaze cloud storage, reporting significant improvements in its media workflows.

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Giants of Africa offers products in the media and telecoms services industry. Giants of Africa's product portfolio comprises of search, social, and retail media and media and TV services.
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Giants of Africa's revenues were less than $25M in 2024. Caretta Research has split Giants of Africa's revenue into 2 different product categories, the largest of which is search, display and digital publishing. For full access to Giants of Africa's revenue breakdown subscribe to Caretta Portal.
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