Goodway Group

https://www.goodwaygroup.com
https://www.linkedin.com/company/goodway-group/

Goodway Group is a privately owned company headquartered in the US, employing approximately 530 individuals. The company specializes in digital media and marketing services.

Revenue

Founded

Headcount

426

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

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Aug

20th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Creators Build Demand. The Shelf Is Where You Keep It.

A $44 billion media channel deserves more than an engagement report. The Interactive Advertising Bureau (IAB) projects U.S. creator ad spend will reach $44 billion. As creator budgets grow, marketers need to understand how that investment contributes to incremental growth.

Goodway Group

Aug

18th

2026

12:25

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Stop Scaling the Wrong Message - Claritas LLC

Stop Scaling the Wrong Message AI can now deliver hundreds of creative variations at once, but if those variations start from a flawed cultural assumption, you’re just distributing irrelevance at scale. Here’s what the world’s sharpest marketing minds said about getting the human insight right first.

Claritas

Aug

13th

2026

20:00

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences

Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

Andrea Kwiatek is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here . The ad industry is infatuated with AI.

AdExchanger

Aug

13th

2026

06:30

Marketing and Promotional Activities

Connected Commerce and the Modern Shopper Journey

A shopper sees a new snack brand on Instagram while waiting for a flight. A few days later, she asks an AI shopping tool for healthier options for her kids, reads a couple of reviews, and moves on with her day.

Goodway Group

Jun

26th

2026

01:00

B2B Tag

Hot Takes from the Croisette: 5 Cannes Signals Every CMO Should Act on Now

Cannes Lions 2026 ran on sunshine, rosé, and a kind of candor that’s hard to recreate anywhere else. This year’s festival felt more open and more fragmented, with creators, entrepreneurs, indie agencies, and first-time attendees adding new energy to the conversation.

Goodway Group

Jun

17th

2026

05:41

Emerging Tech, Procurement and Sales, B2B Tag

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

The supply-path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ad agency implements its own SPO policy? As it turns out, SSPs are still generally seen as expendable hops in the programmatic supply chain.

AdExchanger

Jun

15th

2026

01:00

B2B Tag

Goodway Group's Connected Supply Advantage

Independent analysis from Jounce Media demonstrates that Goodway Group has achieved best-in-class programmatic supply chain management. An independent audit performed by Jounce Media classifies 98% of Goodway Group programmatic investments as transacting through maximally direct paths to the highest-quality web, mobile app, and CTV supply, far exceeding industry benchmarks.

Goodway Group

May

19th

2026

18:29

B2B Tag

Problem Solved: The Channel Trap

Shopper journeys don’t follow channels but most marketing still does. Paul Frampton-Calero, CEO at Goodway Group, outlines why brands need to rethink their entire operating model around decisions, not silos.

The Drum

May

13th

2026

01:00

Emerging Tech

Goodway Group’s Paul Frampton: TV and Digital Disciplines Were ‘Two Different Things,’ now ‘Almost One and the Same’ – Beet.TV

MIAMI — Television planning and digital video buying evolved as separate disciplines with distinct trading audiences and methodologies, but audience fragmentation across streaming platforms and emerging video environments is forcing industry convergence around content quality and emotional engagement rather than channel definitions.

Beet.TV

May

7th

2026

01:00

Emerging Tech, B2B Tag

How AI is Reshaping How Brands Buy Media

We returned to the Beeler.Tech Navigator event this year to join fellow industry leaders in conversations about latent data, signal quality, practical AI applications, and more. Optable’s Director of Sales, Kristy Schafer, led a session with Tim Hurd, VP of Media at Goodway Group, to share how the agency rebuilt their audience stack.

Optable

May

5th

2026

15:17

Events, Artificial Intelligence, B2B Tag

POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible.

AdExchanger

Apr

28th

2026

07:22

Partnerships and Alliances, Emerging Tech

Optable, Goodway Group Partner to Bring Agentic Advertising to Connected Commerce

Martech Vibe

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Goodway Group

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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