Goodway Group is a privately owned company headquartered in the US, employing approximately 530 individuals. The company specializes in digital media and marketing services.
On April 28, 2026, Goodway Group's partnership with Optable to introduce agentic advertising to the connected commerce ecosystem was highlighted. This followed the formal announcement on April 27, 2026, when Optable, the Agentic Audience Platform, confirmed its partnership with independent agency Goodway Group. The collaboration aims to bring AI-driven planning and measurement tools to Goodway Group’s fragmented data systems, introducing agentic advertising capabilities to the connected commerce ecosystem. This initiative seeks to simplify fragmented media workflows by integrating data planning and activation into a more unified process. The partnership addresses challenges agencies face, including signal loss, fragmented audiences, complex operations, and fundamental constraints on the quality and organization of their underlying data when applying AI agents to media workflows.
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