GoTo is a privately owned company headquartered in the US. Founded in 2003, it employs approximately 2290 individuals. The company specializes in software development, offering solutions for business communications and IT support.
GoTo maintained a dedicated presence at NADA 2026 on February 16, 2026, showcasing a custom-tailored solution designed for automotive dealers. This follows the company's January 20, 2026 announcement of new advancements for GoTo Connect for Automotive, its AI-powered communications platform. The updates introduced CRM and DMS integrations, AI-powered automatic scheduling, and real-time insights intended to help dealerships operate more efficiently and enhance customer experience.