Guideline, formerly known as Dreamscape, is a privately held media planning and data solutions company founded in 2020 and headquartered in the United States. With a team of approximately 30 employees, Guideline aims to empower advertisers to make informed planning and buying decisions, while assisting media owners in effectively pricing their inventory and optimizing growth. The company provides a range of services and tools to help clients navigate the complex media landscape and achieve their advertising goals.