JMI Sports, a privately owned company headquartered in the United States, was founded in 2006, with approximately 70 employees, and operates in the advertising, marketing, and media agencies sector. The company specializes in media rights and venue development, providing management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. It supports clients in maximizing their economic potential through customized initiatives, ranging from marketing and branding solutions to facility design strategies. JMI Sports' collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). The company also represents several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League, and the Atlantic 10. Additionally, JMI Sports provides third-party sales representation for sports properties, venues, and events, including the Breeders’ Cup, Clemson University, Rupp Arena at Central Bank Center, The Armory in New York City, the Millrose Games, and the Penn Relays.
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