JMI Sports, a privately owned company founded in 2006 and headquartered in the US, employs approximately 70 people. The company operates in the spectator sports industry, specializing in collegiate multimedia rights management, sponsorship sales, and facility development project management for both collegiate and professional sports. Their services encompass marketing, branding, and facility design strategies aimed at maximizing client revenue. JMI Sports' client portfolio includes several major universities (Kentucky, Pennsylvania, Pittsburgh, Harvard, DePaul, Georgia, Columbia, and Notre Dame, some in joint ventures), conferences (Ivy League, Mid-American, Mountain West, Southern, Patriot League, and Atlantic 10), and various sports properties and venues (Breeders' Cup, Clemson University, Rupp Arena, The Armory, Millrose Games, and Penn Relays).