JMI Sports
JMI Sports, a privately owned company founded in 2006 and headquartered in the US, employs approximately 70 people. The company operates in the spectator sports industry, specializing in collegiate multimedia rights management, sponsorship sales, and facility development project management for both collegiate and professional sports. Their services encompass marketing, branding, and facility design strategies aimed at maximizing client revenue. JMI Sports' client portfolio includes several major universities (Kentucky, Pennsylvania, Pittsburgh, Harvard, DePaul, Georgia, Columbia, and Notre Dame, some in joint ventures), conferences (Ivy League, Mid-American, Mountain West, Southern, Patriot League, and Atlantic 10), and various sports properties and venues (Breeders' Cup, Clemson University, Rupp Arena, The Armory, Millrose Games, and Penn Relays).

Revenue

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Founded

2006

Headcount

63

Headquarters

US

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

Deployments

15

News Summary:

The University of Kentucky and JMI Sports announced a multimedia rights agreement valued at over $465 million on an unspecified date. This agreement extends their existing contract through 2040 and ranks among the largest deals in college athletics. The deal includes aspects beyond multimedia rights. Separately, on an unspecified date, the University of Kentucky Athletics and JMI Sports announced the BBNIL Suite, a name, image, and likeness (NIL) collaborative built and operated by both organizations to serve UK student-athletes, coaches, and corporate partners.

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JMI Sports offers 3 products in the ad tech and media and telecoms services industries. JMI Sports's product portfolio comprises of content rights and advertising, marketing, media agencies.
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JMI Sports's revenues were less than $25M in 2023. Caretta Research has split JMI Sports's revenue into 2 different product categories, the largest of which is advertising, marketing, media agencies. For full access to JMI Sports's revenue breakdown subscribe to Caretta Portal.
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JMI Sports's customers primarily consist of higher Education and media and TV services companies. Examples of JMI Sports's customers include DePaul University Athletics, University of Pittsburgh and University of Notre Dame. JMI Sports has partners like Legends.

Example Customers

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Example Partners

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JMI Sports currently holds 2 broadcasting rights for sports competitions including athletics and gymnastics.

Example Sports Rights Suppliers

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