JMI Sports is a privately owned company based in the US, founded in 2006, with approximately 70 employees, and reported $18.7M in revenue as of 2023. The company specializes in spectator sports, functioning as a media rights and venue development entity that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. It aims to maximize client economic potential through customized initiatives, including marketing and branding solutions alongside facility design strategies. JMI Sports' collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). The company also represents conferences such as the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, the Patriot League, and the Atlantic 10. Additionally, JMI Sports provides third-party sales representation for sports properties, venues, and events, including the Breeders’ Cup, Clemson University, Rupp Arena at Central Bank Center, The Armory in New York City, the Millrose Games, and the Penn Relays.
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